Never Give up Day

Never Give Up Day is all about cultivating a mindset of determination, which helps us get through difficult challenges that life throws our way. This mindset aligns closely with Bright’s values, specifically Spirit – which is defined as being energetic and resilient, using grit and determination to achieve our goals – both professional and personal.

Does it pass the human test?

Has technology made us lazy in how we communicate? Discover how to create impactful, data-driven content for B2B marketing communications.

How to create compelling B2B content

How to create compelling content and where do you start? We breakdown the steps of creating and measuring B2B content in an agile way.

Agile: Marketing at the speed of FinTech

The buzz surrounding FinTech companies keeps growing louder as these cutting-edge businesses introduce innovative ideas to disrupt the financial services industry.

Four ways agile marketing can help overcome bias

Beyond hashtags, inspirational videos and moving quotes, celebrating International Women's Day is a reminder of the ongoing effort and change needed to bring true equality and equity to women.

The three pillars of marketing

These three pillars should be the foundation of every marketing plan. You can dial each one up or down but you have to ensure that they are working together.

5 B2B marketing trends to watch in 2021

Make sure you're up-to-date on the latest B2B marketing trends for the year ahead. From customer centricity to agile marketing, stay at the top of your game.

B2B tech trends set to soar in 2021

Get up to date on the B2B tech trends set to soar in 2021 to stay well ahead of the competition and plan your marketing strategy.

The Social Network

Learn how to connect with the right people on LinkedIn and portray your users as thought leaders amongst their peers.

How to write better copy

When it comes to writing copy, you need to get it right, your copy needs to engage. Lose your audience's interest and your message will fall on deaf ears.

The power of content

Since you only get a few chances to connect, producing relevant marketing content that brings value to its readers is key to engaging with them.

Five tips to a successful Webinar

When your audience can no longer come to you, creating engaging virtual and digital experiences has become vital for businesses, now more than ever.

Are you getting through?

The ability to communicate in tough times is more important than ever. Here are the critical success factors for communicating in a recession.

The 3 Building Blocks of Agile Marketing

We hear it all the time - “How can I apply agile methodology to marketing?” Discover the best way to answer this question using three core principles of agile marketing.

Is the honeymoon over for WFH?

How to navigate lockdown working from home, if you're craving the office like us, read this blog on getting back into the WFH groove.

Unlock agility with LinkedIn

Find out how to optimise your comms and LinkedIn strategy to support your marketing during the COVID-19 pandemic.

Getting started with agile marketing

Looking to adopt a more agile approach to your B2B marketing? Find out how to get started with an agile marketing hub for your business.

What is Agile Marketing?

You've heard the word bouncing around B2B marketing recently. But what does it actually mean to be agile, and how do you make it work for your marketing?

2020 B2B marketing: 5 trends to watch

Check out the Bright top five B2B marketing trends for 2020. How they will impact your way of working, your automation tools and how you engage with clients.

Making the most of your martech stack

How to optimise your existing marketing tools and empower your team to use them effectively through agile ways of working The world of martech (marketing technology) can be quite a murky place. What tools are out there? Which ones are best for your needs? And how do you make them work for you to achieve

Six ways to increase your twitter following

If used correctly, Twitter can be an influential tool for businesses. It can generate leads and help you to form connections. Increase your following today.

A value case for agile marketing

Agile marketing is a common sense, pragmatic way of taking marketing ideas and validating them to maximise effectiveness by building on what works.

Niki GiordanelliBlog – Masonry