Blog
Never Give up Day
Never Give Up Day is all about cultivating a mindset of determination, which helps us get through difficult challenges that life throws our way. This mindset aligns closely with Bright’s values, specifically Spirit – which is defined as being energetic and resilient, using grit and determination to achieve our goals – both professional and personal.
Does it pass the human test?
Has technology made us lazy in how we communicate? Discover how to create impactful, data-driven content for B2B marketing communications.
How to create compelling B2B content
How to create compelling content and where do you start? We breakdown the steps of creating and measuring B2B content in an agile way.
Performance marketing: Just another buzzword?
Is performance marketing just another buzzword? We explore the fusion of agile marketing and performance marketing for B2B marketers.
Level up your ABM strategy in six steps
Learn how agile marketing can deliver Account Based Marketing success. Sharpen your ABM through testing, learning and improving, at pace.
Four trends in the future of FinTech marketing
How critical thinking, data usage, stronger partnership and balancing demand generation vs brand building are crucial for fintech marketers.
Deep dive into agile marketing for FinTech
Bright set out on a FinTech digital transformation journey to pivot their focus from brand marketing to demand generation.
Earth Day 2022: Agility in climate action planning and why we’ll fail without it
Net-Zero targets are rightfully ambitious, but they’re doomed to fail if strategies aren’t agile. Our agile guide to help #InvestInOurPlanet.
Agile: Marketing at the speed of FinTech
The buzz surrounding FinTech companies keeps growing louder as these cutting-edge businesses introduce innovative ideas to disrupt the financial services industry.
Four ways agile marketing can help overcome bias
Beyond hashtags, inspirational videos and moving quotes, celebrating International Women's Day is a reminder of the ongoing effort and change needed to bring true equality and equity to women.
Bright enlists corporate advisory consultancy, Cactus, to help navigate expansion
Bright has teamed up with Cactus - Europe’s leading corporate advisory and growth consultancy for agencies.
Four ways agile marketing supports the future of work
2021 has been a bumpy year so far, starting out in the firm grip of the pandemic and rapidly evolving into a more positive outlook.
The three pillars of marketing
These three pillars should be the foundation of every marketing plan. You can dial each one up or down but you have to ensure that they are working together.
Four things B2B marketers need to focus on now
2021 has been a bumpy year so far, starting out in the firm grip of the pandemic and rapidly evolving into a more positive outlook.
How agile marketing will make you a better marketer
How agile marketing will make you a better marketer. Most project managers in the tech industry you will likely have heard the term 'agile'.
Four ways agile marketing accelerates company growth
Networks help businesses survive. Getting the clients you don’t know, that’s how businesses thrive.
5 B2B marketing trends to watch in 2021
Make sure you're up-to-date on the latest B2B marketing trends for the year ahead. From customer centricity to agile marketing, stay at the top of your game.
B2B tech trends set to soar in 2021
Get up to date on the B2B tech trends set to soar in 2021 to stay well ahead of the competition and plan your marketing strategy.
6 steps to writing engaging B2B blog content
Looking to become a thought leader in your space? Find out how to write engaging B2B blog content in this easy 6-step guide.
5 reasons why agile marketing adoption will boom in 2021
What 2021 marketing trends are you following? Find out why agile marketing adoption is set to boom next year, and how to take advantage.
The Social Network
Learn how to connect with the right people on LinkedIn and portray your users as thought leaders amongst their peers.
How to write better copy
When it comes to writing copy, you need to get it right, your copy needs to engage. Lose your audience's interest and your message will fall on deaf ears.
3 ways to inject agility in FinTech marketing
Looking to boost leads in the financial services market? Get 3 top tips for using agile marketing to drive your FinTech's marketing success.
The power of content
Since you only get a few chances to connect, producing relevant marketing content that brings value to its readers is key to engaging with them.
Smashing the 1,000-attendee target for your next virtual event
Find out how agile marketing powered TECHNIA's PLMIF2020 virtual event, scoring 2,000 attendees and smashing their ambitious KPIs.
Five tips to a successful Webinar
When your audience can no longer come to you, creating engaging virtual and digital experiences has become vital for businesses, now more than ever.
Are you getting through?
The ability to communicate in tough times is more important than ever. Here are the critical success factors for communicating in a recession.
Marketing comparison: Traditional vs agile
This infographic provides a quick comparison of traditional vs agile ways of working. On which side of the ring do you stand?
The 3 Building Blocks of Agile Marketing
We hear it all the time - “How can I apply agile methodology to marketing?” Discover the best way to answer this question using three core principles of agile marketing.
Is the honeymoon over for WFH?
How to navigate lockdown working from home, if you're craving the office like us, read this blog on getting back into the WFH groove.
Infographic: 5 quick steps to optimise your website
Check out our latest infographic for quick wins on how you can optimise your website to engage more of your audience and generate new leads.
Agile Marketing in Action: Adapting to Survive and Thrive
A summary of the virtual event that attracted marketing professionals across a diverse range of industries to drive the conversation on all things agile.
Unlock agility with LinkedIn
Find out how to optimise your comms and LinkedIn strategy to support your marketing during the COVID-19 pandemic.
When’s the best time to hold a virtual event?
We explore the best day and time to hold a virtual event, with a focus on what to consider for global audiences.
Driving leads with agile marketing
Read a FinTech CMO's point of view testing agile ways of working to drive better marketing results and build pipeline.
Agile in action: Transforming events at pace
Virtual experiences and events have come a long way in the last few years. Find out how agile marketing will make the best of them.
The ultimate working-from-home survival guide
So, we're all at home now. Outlast the Covid-19 outbreak with top tips for working efficiently and managing a newly remote team.
Getting started with agile marketing
Looking to adopt a more agile approach to your B2B marketing? Find out how to get started with an agile marketing hub for your business.
What is Agile Marketing?
You've heard the word bouncing around B2B marketing recently. But what does it actually mean to be agile, and how do you make it work for your marketing?
2020 B2B marketing: 5 trends to watch
Check out the Bright top five B2B marketing trends for 2020. How they will impact your way of working, your automation tools and how you engage with clients.
Making the most of your martech stack
How to optimise your existing marketing tools and empower your team to use them effectively through agile ways of working The world of martech (marketing technology) can be quite a murky place. What tools are out there? Which ones are best for your needs? And how do you make them work for you to achieve
A favo(u)rite game: Localising content for British and American audiences
Explore our go-to guide for localising content with our comprehensive list of differences between British and American English
What successful business events really look like
Business events should never be done for ‘event’s sake’. Without a clear, measurable objective, they're simply an expense with no real demonstrable benefit.
5 mistakes that well-known brands made in marketing campaigns
Explore five of the biggest marketing campaign blunders that have happened in the last decade and how to avoid making the same mistakes.
Leading or lagging: Is your marketing fit for purpose?
Is your B2B marketing delivering results, able to adaptable and is resilient? This blog looks at how marketers can inject agility and pace to suceed.
Using agile marketing to drive rapid results
Agile marketing is a methodology based on continual improvement to maximise results and return from marketing effort and investment.
The SMART guide to building successful Alliances
Productive marketing alliances are an important part of marketing strategies. Your relationships should work together towards a common goal.
Six ways to increase your twitter following
If used correctly, Twitter can be an influential tool for businesses. It can generate leads and help you to form connections. Increase your following today.
Getting your team on-board with digital change
Nowadays, internal and change comms are fast becoming crucial tools. Especially when communicating and managing digital change within a business.
A value case for agile marketing
Agile marketing is a common sense, pragmatic way of taking marketing ideas and validating them to maximise effectiveness by building on what works.