Blog
AI, RevOps and emotion! A look back at the top B2B marketing trends of 2023
Having the most exciting, innovative product or piece of content won't deliver the results you're looking for if it’s not accessible. Designers need to be more creative and innovative to ensure their experiences cater for all. Find out how...
The power of inclusive design: Crafting creative experiences for all
Having the most exciting, innovative product or piece of content won't deliver the results you're looking for if it’s not accessible. Designers need to be more creative and innovative to ensure their experiences cater for all. Find out how...
AI in marketing: Unpacking the opportunities and challenges
Elevate your marketing strategies and dive into the world of generative AI at our latest Smarter Marketer panel event.
Ignite your knowledge: The ultimate AI adventure begins
We’ve curated a list of unmissable reads and listens that will light up your path to AI enlightenment.
Developing a strategy for your website continuous improvement
Understand the benefits of developing a website continuous improvement strategy that is aligned with business goals and helps to get the most impact from one of your business’ greatest assets.
The power of an engaged social community
A look at the top five use cases for generative AI CMOs should be considering right now
The top five use cases for generative AI for B2B marketing
A look at the top five use cases for generative AI CMOs should be considering right now
Activating Agile Marketing: Moving Beyond the Buzzword
Learn the secrets behind seamless transitions, cultivating adaptability, and boosting productivity, morale, and engagement in your transformation programmes.
Behind the scenes at Cannes Lions: Emerging trends in creative B2B
Zoe Merchant uncovers the trends emerging from the Cannes Lions Festival of Creativity in her prestigious role as a Juror.
Change enablement: unlock the true potential of your people
Access our change enablement toolkit - the secret weapon that prepares, equips, and supports individuals and teams to successfully adopt change.
Amplifying the Customer’s Voice: The Key To Driving Engagement
Unveil the secrets to adopting a customer-centric marketing approach that drives engagement and delivers impressive business outcomes.
Empowering your transformation – importance of change enablement
Learn the secrets behind seamless transitions, cultivating adaptability, and boosting productivity, morale, and engagement in your transformation programmes.
Why experimentation is crucial in marketing
Hear from our marketing experts on the value of experimentation and how you can make it work for your teams.
Embracing Experimentation: Becoming a Marketist
Experimentation serves as a powerful catalyst for marketers to drive growth and business value. But how do you help your teams adopt it? Read on to find out how
Building a strong marketing team
Your teams are one of your biggest assets. But when they aren't functioning properly, they can also become your biggest blocker to success. Here are the 5 things to look out for...
When and how to apply design thinking in your marketing
Do your team dwell on failures, focus on what hasn't worked and repeat the same mistakes? Then this panel discussion is for you!
How to use design thinking to transform your marketing strategy
Design thinking can be the perfect tool for marketers to get closer to their customers. Find out how
Marketing agility enablement wheel
What makes up marketing agility and how can you make it happen in your organisation?
Adopting a Growth Mindset: The Key to Meeting Changing Needs
Do your team dwell on failures, focus on what hasn't worked and repeat the same mistakes? Then this panel discussion is for you!
Marketing ideas to make you think
Here we’ll feature everything you should be embracing to better equip you for any challenge (or opportunity) you may face this year, so you don’t have to.
When was the last time you challenged your market knowledge?
It’s easy to stick to what you know, and it’s no doubt the fundamentals of marketing don’t change. But as we enter another period of economic difficulty, in a rapidly changing business, it’s arguably more important than ever to look to new and emerging ways of working, technologies and practices to accelerate your marketing.
Agile marketing leadership: Game plans
Our game plans are designed for those who want to build resilience and deliver game-changing marketing at pace.
What is marketing agility?
Marketers need it, but what does marketing agility actually mean? What does it consist of and how can marketers attain it?
The power of curiosity in marketing
Curiosity can shift your marketing from good to excellent. Understand how you can make it your super power and deliver better results.
How will Web3 and the Metaverse affect B2B marketers?
As the world becomes more immersive, B2B marketers need to consider how Web3 can be used to build their brand and generate leads.
Recession readiness hack: Business pick pockets beware
Recession Readiness hack 6: Business pickpockets beware. Discover 8 insanely valuable agile marketing hacks in our book of hacks to navigate the recession.
Recession readiness hack: Experimentation – your secret weapon
Recession Readiness Hack 5: Experimentation - your secret weapon. Discover 8 insanely valuable agile marketing hacks in our book of hacks to navigate the recession.
Recession readiness hack: The heart of your business
Recession Readiness Hack 3: The heart of your business. Discover 8 insanely valuable agile marketing hacks in our book of hacks to navigate the recession.
Recession readiness: Forget what you think you know
Hack 2: Forget what you think you know. Discover 8 insanely valuable agile marketing hacks in our book of hacks to navigate the recession.
Recession readiness hack: Clarity and consistency
Recession Readiness Hack 1: Clarity & consistency. Discover 8 insanely valuable agile marketing hacks in our book of hacks to navigate the recession.
Three things you need to know about Web3 for B2B Marketing
Whether you like it or not, you can’t deny the hype that surrounds Web3, which includes the Metaverse, Cryptocurrency and Blockchain. But how do we as B2B marketers cut through that noise and identify the opportunities for us?
Why is an agile marketing approach to briefing so important?
The inception of any agile marketing campaign or project is critical to its launch and ultimate success, so it's key that an agile approach is taken from the very first step, briefing. This blog explains why good briefing is so important in helping you deliver winning outcomes every time.
Three ways marketing can help SaaS firms act fast and win big during the recession
The recession is coming but there has never been a better time to act fast to bolster your position and win big. Especially as a technology provider.
Never give up day – The power of resilience
Never Give Up Day is all about cultivating a mindset of determination, which helps us get through difficult challenges that life throws our way. This mindset aligns closely with Bright’s values, specifically Spirit – which is defined as being energetic and resilient, using grit and determination to achieve our goals – both professional and personal.
Does it pass the human test?
Has technology made us lazy in how we communicate? Discover how to create impactful, data-driven content for B2B marketing communications.
How to create compelling B2B content
How to create compelling content and where do you start? We breakdown the steps of creating and measuring B2B content in an agile way.
Performance marketing: Just another buzzword?
Is performance marketing just another buzzword? We explore the fusion of agile marketing and performance marketing for B2B marketers.
Level up your ABM strategy in six steps
Learn how agile marketing can deliver Account Based Marketing success. Sharpen your ABM through testing, learning and improving, at pace.
Four trends in the future of FinTech marketing
How critical thinking, data usage, stronger partnership and balancing demand generation vs brand building are crucial for fintech marketers.
Deep dive into agile marketing for FinTech
Bright set out on a FinTech digital transformation journey to pivot their focus from brand marketing to demand generation.
Earth Day 2022: Agility in climate action planning and why we’ll fail without it
Net-Zero targets are rightfully ambitious, but they’re doomed to fail if strategies aren’t agile. Our agile guide to help #InvestInOurPlanet.
Agile: Marketing at the speed of FinTech
The buzz surrounding FinTech companies keeps growing louder as these cutting-edge businesses introduce innovative ideas to disrupt the financial services industry.