Blog

How to boost the effectiveness of your marketing function

It promises to be a packed 30 minutes where we'll be sharing practical insights and advice on game-changing strategies that will supercharge your marketing department. Helping you to uncover hidden growth opportunities and eradicate your inefficiencies.

Optimising B2B brand marketing with the Balanced Scorecard

According to a study by BCG*, 99% of B2B marketers agree that trust in their brand is essential. Yet of the companies studied, 44% allocate less than a third of their budget to brand marketing. Reasons for low investment include key stakeholders not seeing the impact and the inability to measure the value.

Why agile communication is your secret weapon for driving business change

In today's dynamic business landscape, the ability to adapt and evolve is paramount. This agility extends far beyond product development and market strategy – it's crucial for your internal communication too. As a communications expert, I see countless businesses struggle with the inertia of traditional communication plans. Let's explore why agile communication is the secret weapon for driving successful change within your organisation. 

Marketing effectiveness reframe cards

The cards are designed to infuse creativity and agile thinking into team communication, aiming to drive discussions towards actionable solutions. Specifically, the Marketing Effectiveness edition of these cards targets marketing teams, aiming to enhance their strategic capabilities and improve results.

Is RevOps B2B marketers next big move?

Agile marketing, the foundation of Bright’s ethos to help marketers demonstrate value through delivering great work; champions adaptability, customer centricity, and efficient collaboration. The introduction of RevOps expands these benefits across all revenue-generating functions, through improved alignment, efficiencies and effectiveness, and quantifiable growth against shared goals. 

The interplay of key components in B2B Agile Marketing

Let’s dive into the nitty-gritty, the bread and butter of agile marketing: epics, user stories, tasks, and deliverables. These aren't just buzzwords; they're the gears in the engine of change. Through our adventures in transforming marketing strategies with our clients at Bright, we've seen first-hand how these components can revolutionise practices and align with OKRs and KPIs to deliver unmatched value. 

The power of Kanban boards in marketing: a project-level view

A key tool in the application of agile marketing due to their ease of visualising workflow, managing tasks, and fostering collaboration. However, when everything in Marketing is connected, should we maintain a project-level Kanban board or a tactical one?

How to use content AI and remain authentic – practical guidelines

If you are someone who writes content for a living, you may have entered 2023 a little worried about your job following the launch of ChatGPT in late November 2022. There’s no denying that on first trying out the tool, it was impressive just how quickly it could write something that was clear, well-structured and seemingly accurate. But...

Marketing Retrospective 2023 Webinar

Discover the key marketing learnings from 2023 and how to implement effective adaptive and agile strategies for a successful 2024.

Building a strong marketing team

Your teams are one of your biggest assets. But when they aren't functioning properly, they can also become your biggest blocker to success. Here are the 5 things to look out for...

Marketing ideas to make you think

Here we’ll feature everything you should be embracing to better equip you for any challenge (or opportunity) you may face this year, so you don’t have to.

When was the last time you challenged your market knowledge?

It’s easy to stick to what you know, and it’s no doubt the fundamentals of marketing don’t change. But as we enter another period of economic difficulty, in a rapidly changing business, it’s arguably more important than ever to look to new and emerging ways of working, technologies and practices to accelerate your marketing.

What is marketing agility?

Marketers need it, but what does marketing agility actually mean? What does it consist of and how can marketers attain it?

The power of curiosity in marketing

Curiosity can shift your marketing from good to excellent. Understand how you can make it your super power and deliver better results.

Niki GiordanelliBlog – Masonry