Agile marketing in action: clients and case studies

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Driving results through strategic brand evolution: CCi’s brand refresh

Bright’s agile marketing methodology and marketing expertise in B2B focused on how to leverage continual improvement through a test and learn approach to maximise marketing ROI and impact. Bright embarked on establishing the foundations that would underpin the future brand positioning and brand strategy.

ADP case study

Embracing marketing agility: ADP’s strategic leap forward with Bright

Bright developed a bespoke agile marketing training and activation programme, tailored to the teams specific requirements and incorporating use cases that the ADP ESI marketing team would use as the pilots to activate the new ways of working and thinking.

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Delivering seamless change communications to support Informa’s growth acceleration

When Informa set out to accelerate digitisation as part of its strategic growth plan, and re-platform its media sites, Bright was chosen as the programme’s change communications partner.

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Agile marketing training enables 123% revenue increase for Informa Pharma showcase event

Informa Markets undertook a significant agile marketing training programme to upskill their marketing teams with the help of Bright’s certified agile marketing trainers, and achieved outstanding results from their lead pilot programme.

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100 days to implement Agile Marketing foundations within Informa PLC’s Pharma Marketing division

Unveil the first 100 days of Informa Pharma’s Agile Marketing transformation with Bright. From accelerated event launches to strategic pilot hubs, witness the impact of tailored engagements and deeper customer insights.

BMA

Accelerating GTM plans with agile marketing ways of working

How the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience.

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Transforming the adoption of new ways of working through change communications

Transforming the adoption of new ways of working through change communications

Bright Case study featured image

Up-skilling 5,500 employees across 14 time zones in a single day to become more data confident

8,500+ hours of data literacy training across 33 countries in one day. 5,500 team members became a more data confident workforce and obtained their Green Belt certification.

Bright Case study featured image (1)

Agile experimentation achieves 1030% increased engagement, 273 leads and 213% ROI

To drive subscriptions for a global B2B digital media company, Bright implemented a 16-week campaign with 23 ad campaigns, each highlighting a unique topic and presented on a gated page to drive subscriptions.

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Exceeding ARR £400k targets with agile marketing approach for SaaS business

Breaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway’s known and new audience personas.

Zapnito

Securing new pipeline and over £125k investment within 6 weeks for community platform Zapnito

Watch the Video! High impact 6 week agile-lead demand generation campaign was established across the UK, US and Europe with
a rapid, iterative approach to optimise key messages and nurture investors towards conversion.

Softwire

Transforming underperformance by embedding an agile marketing model

Case study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace.

BCG

80% of new video tech adoption thanks to agile employee engagement programme

An agile approach to employee engagement communications to support the rollout of new tech and services as part of digital transformation programme.

Technia 3

Value proposition development launched within 4 weeks thanks to agile ways of working.

TECHNIA wanted to define, develop and launch a Cloud based Product Lifecycle Management (PLM) application solution within four weeks.

Technia 1

Agile marketing approach helps to attract 1200 event registrations

Case study exploring how TECHNIA created a virtual event worth attending; their primary goal was to attract over 1,000 attendees to a virtual conference to raise brand awareness and drive sales pipeline…they did better than that!

ECS Digital

205 C-suite leaders downloading whitepaper thanks to agile marketing support from Bright

How a virtual marketing team supported growth through a scalable and transferable agile marketing model.

Claremont

Increasing sales pipeline by 40%

Increasing brand awareness, partner engagement and pipeline for Oracle Managed services provider.

London City Airport

Positioning and re-brand for London City Airport

Bright was challenged to help increase awareness, loyalty, and revenue to compete effectively through their two most prominent marketing elements: website and advertising.

Imovo

Dinner date sparks 700% ROI

How i-movo used agile marketing to put on an leadership dinner bringing together senior retailers for lively debate and discussions that achieved 700% ROI!

Imgroup

Increasing leads by 800%

How an agile marketing transformation built an in-house marketing team that significantly increased leads and built a brand ripe for acquistion.

Technia 2

Lead generation for cloud application

TECHNIA successfully validated and launched a hybrid PLM solution to quickly generate valuable sales pipeline within the UK and Nordic markets with its partner Dassault Systemes.

Red Badger

Cracking media coverage

An agile approach to communication outreach drives value coverage for Red Badger, enhancing its reputation and delivering leads resulting in new business.

Unifii

Developing a strong brand identity

Using agile marketing to test, learn and iterate to develop a new brand identity and tone of voice for a leading ServiceNow consultancy.

Atkins

Employee engagement success

Supporting digital transformation and change by increasing adoption of digital collaboration technologies.

Flo

Rebranding for logistics consultancy

Using agile marketing to create a dynamic new brand for a logistics and supply chain consultancy.

Fluxx

Engaging creative comms

How agile marketing helped an innovation consultancy significantly increase its influence, reputation and sales pipeline with a creative communications.

Mint Digital

Agile marketing drives repositioning

How Mint Digital used agile marketing to understand market perception and create a customer centric repositioning strategy.

MavenWire

Partnership fuels growth

How an agile approach to partner marketing delivered joint campaigns achieving 200% ROI and cemented MavenWire as a go to Oracle SCM partner.