Elevate your marketing strategies and dive into the world of generative AI at our latest Smarter Marketer panel event. Whether you’re grappling with how to harness the potential of AI to drive business growth or seeking actionable tips on how to integrate AI into your marketing efforts, our event covers it all.
Our exclusive panel discussion simplifies the complexities of AI’s challenges and guides you towards pragmatic solutions that work for your organisation. Witness first-hand the positive impact generative AI is already having on marketing strategies and outputs.
Our Smarter Marketer panel event delves into:
- Generative AI tools unveiled: How AI is revolutionising content creation strategies.
- AI in action: Implementing AI for maximum effectiveness.
- Testing and adoption incubation: Implementing and testing AI tools.
- Operational excellence: Vital considerations for governance in your marketing operations.
- Risk management: Identifying, assessing and mitigating risks.
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Meet the speakers
Mark Breslin
Chief Product & Technology Officer, Informa Tech
Mark is responsible for leading the Product & Technology at Informa Tech. This team focuses on working with the leadership teams across the business to shape and create product strategies and roadmaps for new and existing products and services.
Kate Cox
CMO, Bright Bid
Kate is an experienced CMO with a focus on marketing for the digital age and is a native AI marketer in her current role at Bright Bid, an adtech company using AI and human expertise to improve the effectiveness of paid digital activity
Zoe Merchant
Zoë is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability, and pace. After 20 years of delivering B2B marketing strategies, Zoë founded Bright to help tech, engineering and consulting firms get the most from their marketing investment. Using agile marketing to test, learn and build on success. Zoë leads the team in delivering results through continual and focused improvements to support clients’ business goals.
Interested in reading more about the capabilities of AI in marketing?
Check out our reading list here – Ignite your knowledge: The ultimate AI adventure begins