As the days grow shorter and the nights get cozier, there’s no better time to embark on a journey into the world of AI. To kickstart your adventure, we’ve curated a list of unmissable reads and listens that will light up your path to AI enlightenment.
For the bookworms:
Rewired – The McKinsey & Company guide to outcompeting in the age of digital and AI.
MIT study: Experimental Evidence on the Productivity Effects of Generative Artificial Intelligence – Examining the productivity impact of the assistive chatbot ChatGPT.
AI-powered marketing and sales reach new heights with generative AI – McKinsey & Company discuss how AI technology, particularly generative AI is transforming the fields of marketing and sales, impacting both B2B and B2C players.
10 Ways PPC Automation and AI Can Improve Your Campaigns – A look at AI and Automation in PPC campaigns from BrightBid.
Black Mirror meets marketing: the ethical implications of AI – A look at the privacy and ethical concerns around AI from Informa Tech.
Seven ChatGPT experiments content marketers should test now – Ideas from InformaTech on how to experiment with ChatGPT to create compelling content and improve market research and analysis.
For those always on the go:
The future of search in B2B marketing– Podcast with Kate Cox, CMO at BrightBid, which examines how AI will change Search Engine Marketing for B2B customers and B2B marketing.
AI will save the world with Marc Andreessen and Martin Casado – Co-founder of a16z, dives into the world of AI, aiming to quell concerns about its impact on humanity.
Which tool to start with?
With so many AI tools out there, here are a few sites that can help you decide which tools to get started with:
There’s an AI for that: https://theresanaiforthat.com
Happy reading from the Bright Team.