Bright Ideas

Adopting a Growth Mindset: The Key to Meeting Changing Needs

Do your team dwell on failures, focus on what hasn’t worked and repeat the same mistakes? Then this panel discussion is for you!

Many organisations promote a fixed mindset amongst their employees without knowing they do so. This frame of mind makes teams reluctant to change and dwell on ‘failure’ rather than taking learnings and pushing forward in a clear direction.

As markets continue to evolve and change, it’s critical that your employees adopt a growth mindset. This way of thinking encourages your team to find solutions, learn from their marketing activity and enables them to keep pace with the market.

Encouraging employees in your organisation to make this psychological switch can help generate impactful business outcomes and drive greater marketing effectiveness, which is now more important than ever.

All the resources from our Growth Mindset discussion in once place!

  • Watch the panel discussion
  • Grab a copy of our Reframe cards
  • Check out the reading list

How do you cultivate a growth mindset?

We invited marketing leaders to join our panel to share their thoughts on how cultivating a growth mindset can help empower marketing adaptability in a changing market. Our People and Account Director, Alexandra Jeffries spoke with:

  • Pippa Van Praagh, Product Strategy & Enablement Director at Reward Gateway
  • Emily Clark, Head of Data Partnerships at Informa
  • Zoe Merchant, Managing Director at Bright

During the panel, they unpacked how to navigate continually changing markets and how to push forward as a business, they also shared their key strategies for cultivating a growth mindset and fostering curiosity amongst their team.

Meet the speakers

Alex Jefferies

With over a decade of communications, culture, and change experience, Alex is passionate about delivering impactful, timely and considered content and communications that drive positive change.

Zoe Merchant

Zoe is  a passionate believer in staying ahead of the competition with resilience, adaptability, and curiosity. Zoe’s extensive agile marketing knowledge means she can turn every challenge into an opportunity.

Emily Clark

Emily has bridged the divide between marketing and data transformation since 2018, translating and facilitating change management in a multi-national, multi-brand organisation.

Pippa Van Praagh

Pippa’s passion is helping businesses build products and solutions that truly change behaviour and developing a growth mindset is just the start.

Bright StudioAdopting a Growth Mindset: The Key to Meeting Changing Needs

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