About Bright

Technology is in our DNA here at Bright. We specialise in providing marketing services for some of the fastest growing technology and IT services companies. Our Minimum Viable Marketing™ methodology – based on Eric Ries’ Minimum Viable Product and lean way of working – is focused on rapid innovation, continuous measurement and ongoing improvements.

This approach allows us to create, test and quickly deliver targeted marketing campaigns, that are continually iterated and fine-tuned based to real data insights. Fancy a chat? We’re always excited to take on new challenges and meet new people. Contact a member of the Bright Team or pop over to our East London office.


Zoe Merchant – Founder & Managing Director

After 20 years delivering B2B marketing strategies and activities in the tech industry, Zoe founded Bright Innovation to help tech and consulting firms get the most from their marketing investment. Based on Bright Innovation’s methodology – Minimum Viable Marketing (MVM), Zoe leads the team in delivering results through continual and focused improvements in order to support client’s business goals. A huge foodie and committed turophile – Zoe counter balances this with gymming, running and walking.

Emma Sinden – Business Director

Emma works with Zoe to set strategy and direction for Bright Innovation while heading up all things creative. She was drawn to Bright Innovation by a shared love of food, tech and working with the best. With almost 15 years’ experience working in communications for tech brands big and small she sometimes feels like the oldest person in Shoreditch. Besides food, she loves wine, horse riding, gardening and running – in that order.


We’re looking for smart, creative people to join our growing team. If you are interested in joining Bright, then please see our opportunities below and get in touch with us.


At Bright we’re always keen to hear from those who are interested in entering the world of marketing. That’s why we offer flexible options for Interns to join the Bright team. From 3 month internships to 12 months working a few days a week, our scheme works for both students and graduates.

So, if you’re interested in getting into the world of marketing and thrive in a fast paced environment, please send us your CV along with a covering letter to hello@brightinnovation.co.uk

Niki GiordanelliAbout us