Are you encountering resistance when going through business change and transformation? Perhaps you’ve started on your transformation journey and are encountering confusion or stagnation. We’ve seen it first hand, and that’s why we’re excited to present our exclusive on-demand content for the Smarter Marketer panel event.
Our panel brought together the brightest and best minds in the industry to dive into the world of change enablement and how you can bring your team on the journey to realise the power of change enablement.
We want to give you as marketers the power to do great work – check out our Smarter Marketer Event on change enablement; a 45 min panel discussion featuring the savviest marketers in B2B and can share their secrets behind seamless transitions, how to cultivate adaptability whilst boosting productivity and team morale.
Missed the session, watch it on demand!
Access the reframe cards – empowering transformation edition
Get started with change enablement with our reframe cards – purposely created to help you and your teams cultivate adaptability, and boost productivity, morale, and engagement in your change and transformation programmes.
Meet the speakers
Nick Sunderland
Nick, Director of Programmes at Boots, is an experienced leader who recognises the importance of change enablement in driving effective transformation. With an MBA focused on strategy from Edinburgh University, Nick is a skilled business development professional who brings valuable knowledge and experience to the table. We look forward to gaining insights from his expertise on change enablement.
Lucia Adams
Meet Lucia, an experienced transformation leader, consultant and coach. Lucia has over 25 years’ experience in companies such as: Bauer Media Group, The Times and Sunday Times as well as running her own consulting business supporting a wide variety of businesses and sectors.
Alex Jefferies
Alex is a change enablement expert with over a decade of experience in communications, culture, and change. Their passion lies in creating impactful and timely content and communications that drive positive change.
Zoe Merchant
Zoë is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability, and pace. After 20 years of delivering B2B marketing strategies, Zoë founded Bright to help tech, engineering and consulting firms get the most from their marketing investment. Using agile marketing to test, learn and build on success. Zoë leads the team in delivering results through continual and focused improvements to support clients’ business goals.
Reading List
Watched the panel and interested in hearing more? Check out our extended list of design thinking in marketing resources:
Books:
- Atomic Habits by James Clear
A great book that highlights how small changes can grow into such life-altering outcomes, uncovering simple hacks that have a revolutionary effect. - Make Change Happen by Ian Coyne
This book delves into the secrets of successful, well-managed change, from ideas to implementation. - Do Disrupt: Change the Status Quo or Become It by Mark Shayler
A fantastic book that helps create or refine ideas and take them concept to market. - What You Do Is Who You Are – How to Create your Business Culture by Ben Horowitz
This book delves into the all important question, how do you create and sustain the culture you want? Sharing how to make your culture more purposeful. - Switch by Chip and Dan Heath
A great book focusing on change and why we insist on seeing the obstacles rather than the goal. - Contagious Culture by Anese Cavanaugh
A great read that focuses on improving your leadership presence, setting yourself up for success and creating a space to share your vision. - Leading Change by Kotter
This book focuses on the 8-step process that every company must go through to achieve its goal.
Articles, podcasts, and videos:
- Think Fast, Talk Smart by Stanford Business
Join Matt Abrahams, lecturer in strategic communication, as he sits down with experts from across campus to discuss public speaking anxiety, speaking off the cuff, nailing a Q&A, and more.