Bright Ideas

Maximising marketing effectiveness – Reading list

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you maximise your marketing effectiveness.


The language of effectiveness by Kantar  –
Report which tracks how the marketing effectiveness landscape has changed and explores narratives around effectiveness


Meet the marketing genius behind Steven Bartlett –  This video highlights the importance testing and iteration ideas that helped take the Diary of a CEO Podcast from 5 thousand followers to 4 million.


WARC – Effectiveness is as important as efficiency – In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organisations can measure and prove how and where their marketing works.


Design Thinking and Innovation Metrics Powerful Tools to Manage Creativity, OKRs, Product, and Business Success. This book shares a simple and straightforward playbook to manage and measure innovation, how to use design thinking and how leaders manage Explore and Exploit portfolios to create impact.


There’s one true measure of marketing effectiveness: Marketing(t) – Mark Ritson discusses the importance of thinking about long term effectiveness of marketing.

From efficiency to efficacy: 2024’s B2B marketing revolution – 2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.

Dive into these resources to learn and feel inspired to enhance the impact of your marketing, empower your team and drive more value. Each recommendation is carefully chosen to enhance your understanding and inspire insightful discussions.

Alaina RobertsMaximising marketing effectiveness – Reading list

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