Leadership Team

Meet the Bright Leadership Team

“Bright was born out of my frustration, as a marketing director, with the lack of proactivity, agility and real technical understanding among marketing agencies. As we have grown that focus on really understanding our clients and their environments and their need to adapt to constant change remains at the heart of what we do.”

Zoe Merchant
Founder and Joint Managing Director

“Whether you are talking about outbound marketing or internal communications, it is all about engagement. Delivering the message is only one half of the story. Creating a conversation is really what it is all about. At Bright our mission is to build positive conversations between businesses and their customers, partners, employees and influencers. ”

Emma Sinden
Joint Managing Director

“B2B marketers live in an era of exceptional change, technology is driving everything. New technology creates new opportunities for data, allowing us to see and do more, the ability to deliver right message, at the right time, targeted communications have never been more important. At Bright we know more about the fundamental principles of driving commercials and improving ROI. We believe if we focus on driving the business results, then everything else will fall into place.”

Roy Osuji
Business Director