Zoe Merchant linkedin-xxl v2twitter-512 v2
Founder & Managing Director

After 20 years delivering B2B marketing strategies and activities in the tech industry, Zoe founded Bright Innovation to help tech and consulting firms get the most from their marketing investment. Based on Bright Innovation’s methodology – Minimum Viable Marketing (MVM), Zoe leads the team in delivering results through continual and focused improvements in order to support client’s business goals. A huge foodie and committed turophile – Zoe counter balances this with gymming, running and walking.

Emma Sinden
Business Director linkedin-xxl v2twitter-512 v2

Emma works with Zoe to set strategy and direction for Bright Innovation while heading up all things creative. She was drawn to Bright by a shared love of food, tech and working with the best. With almost 15 years’ experience working in communications for tech brands big and small she sometimes feels like the oldest person in Shoreditch. Besides food, she loves wine, horse riding, gardening and running – in that order.

Kate Cleevely
Directorlinkedin-xxl v2

Kate’s been in business and technology marketing for 20+ years. She’s led marketing programmes in-house and as a consultant. She’s worked with leadership teams at large, FTSE-listed organisations, US blue-chips, brand new start-ups – and everything in between. Her job is to develop and deliver marketing strategies that build brands and grow organisations. She once got mistaken for X-Factor winner, Sam Bailey, and is still sore about it. The less said the better…

Spencer Sinden
Creative Director
Spencer leads the creative team at Bright focusing on design and branding. With over twenty years’ experience working with big brands including Wrigleys, P&G, Coca-Cola and a range of technology companies such as Oracle, EMC and Infosys Spencer combines big brand thinking with a pragmatic approach and an eye for the detail. A golf nut and a sun worshipper – his perfect job would be designing golf courses on tropical islands.
Natalie Quinn
Senior Comms Manager linkedin-xxl v2
With a background in B2B and Technology PR Natalie leads the charge on communications for Bright Innovation. She provides her expertise to clients looking to implement digital change within their business. Outside of work Natalie can be found perfecting her warrior pose in a yoga class or hanging out with friends in Victoria Park (weather permitting).
Tim Casey
Senior Marketing Managerlinkedin-xxl v2
Tim works closely with technology companies on their strategy for growth and engagement. One of the “old guard” at Bright, and with 7+ years of marketing experience, he advises clients on the right approach for them. You might catch Tim at the cricket or on the look out for the best chicken burgers in East London.
Lydia Kirby
Marketing Manager linkedin-xxl v2
Lydia joined Bright to help start-up clients see the full potential of effective marketing, bringing her experience in communications and campaign management. Outside of work you’ll find her checking out the latest trendy food joint, G&T in hand, whilst planning her next scuba diving trip.
Olivier Wittorski
Marketing Manager linkedin-xxl v2
Olivier brings strong Digital Marketing and Communications experience, having worked for a variety of companies – from SMEs to large multinationals – across a range of sectors. He offers thoughtful advice and recommendations to both clients and the Bright team, regarding digital strategies, tactics and general online opportunities.
Sian Heaphy
Marketing Manager

Sian has a strong background in campaign management, sales and business development working with clients to develop their marketing strategy and ensure successful delivery of all projects. Sian is insanely fit, so don’t be surprised if you see her running around some park in London. On the rare occasions she sits still, she loves a cheeky glass (or two) of prosecco.

Christine French
Operations Manager

Christine works behind the scenes to keep everything running smoothly for our staff and clients. With a 20-year career in Administration and PMO, Christine is responsible for time & expense management, invoicing & collections, as well as our payroll. Christine is always available to assist our clients, suppliers, and staff. Out of work she is a busy mum of 2 and can be found running on Wimbledon common.
Kimberley Bourne-Hallett
Senior Account 
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Having joined Bright with experience in Digital Marketing for an International organisation, Kimberley now works closely with teams of all sizes, from the enterprise to the start-up. She particularly enjoys generating marketing strategies and messaging proposals, but also focuses on the co-ordination and delivery of marketing campaigns. When not at work, she’s probably trying out a strangely-named gym class, or taking photos of her cat.
James Higgins
Senior Account 
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Originally a nationally certified journalist, James brings strong content creation and marketing experience, having worked for a variety of companies – from brand new start-ups to multinationals – across a range of sectors in the marketing and media publishing industries, to Bright. Outside of work you’ll find him, Gin Martini in hand, either enjoying a West End show or relaxing in the latest cocktail haven, planning his next Winter trip to the slopes.
Ellie Berwick Reynolds
Senior Account Executivelinkedin-xxl v2
Ellie focuses on marketing planning and implementation of effective marketing strategies, with an eye for detail in analytics to ensure best results. She brings specific experience from sales and business development. In her spare time, you can find her ticking off her London bucket list, seeking out the best spots to wine and dine.
Shara Jamani
Marketing Executivelinkedin-xxl v2
Shara recently graduated from the University of Southampton and has chosen to start her marketing career here at Bright, with a focus on Digital Marketing. Out of the office, Shara can be found at the Emirates Stadium supporting her favourite football team, exploring restaurants around London or snuggled up in bed with Netflix.
Olivier WittorskiTeam