Zapnito case study

Securing pipeline and over £125,000 in investment

The challenge

Zapnito needed to build a pipeline of investors to pursue for its seed-round funding while also raising interest and awareness of the company within the investor community. It was also key to build the CEO’s personal network for future brand-building and sales opportunities.

Method

  • A 6 week agile-lead demand generation campaign established across the UK, US and Europe.
  • Rapid, iterative approach to optimise key messages and nurture investors towards conversion.
  • Established audience motivations and analysed the data to curate highly engaging and targeted communications.

Results

  • 28 qualified, opted-in leads who were actively investing
  • 16 new meetings with prospective investors
  • 12 new angel investment groups
  • £125,000 in confirmed investment after 6 weeks
  • 320 warm contacts within the target criteria
  • Over 100 positive responses

£125,000

in confirmed investment within 6 weeks

Lauren HeimsothZapnito case study