Zapnito needed to build a pipeline of investors to pursue for its seed-round funding while also raising interest and awareness of the company within the investor community. It was also key to build the CEO’s personal network for future brand-building and sales opportunities.
- A 6 week agile-lead demand generation campaign established across the UK, US and Europe.
- Rapid, iterative approach to optimise key messages and nurture investors towards conversion.
- Established audience motivations and analysed the data to curate highly engaging and targeted communications.
- 28 qualified, opted-in leads who were actively investing
- 16 new meetings with prospective investors
- 12 new angel investment groups
- £125,000 in confirmed investment after 6 weeks
- 320 warm contacts within the target criteria
- Over 100 positive responses