Dinner date sparks 700% ROI

An intelligent retail event

i-movo is a leading digital voucher provider with clients across a range of sectors – including retail, FMCG, finance, utilities, telecoms and media publishers. The company provides a secure system, which generates digital vouchers that can be delivered using any media device – mobile, email, direct mail and payment cards – and offers real-time insight into consumer behaviour. This enables clients to calculate the return on their marketing activities more precisely and strengthen relationships with customers by way of improved targeting.

i-movo’s first engagement with Bright yielded a 700% ROI within three months, this has given us the confidence to invest in further activities.

David Tymm, CEO

Accelerating growth

i-movo was looking for an effective way to make direct connections with high-level decision makers and to establish a pipeline of new business opportunities in order to accelerate growth. i-movo engaged Bright to create and manage an event in order to raise awareness of its services and build relationships with key decision-makers within Retail.

Bright designed, and helped to host, a private dinner in the heart of London. From finding a unique venue and developing a compelling theme, to bringing together carefully selected attendees and providing effective follow-up, Bright ran the whole project from conception to completion – resulting in an evening that delivered on all fronts.

Significant incremental revenue

The event not only generated greater awareness of i-movo and its offering, it brought i-movo face-to-face with key decision-makers from blue chip brands and resulted in significant incremental revenue, including:

  • 700% ROI on the marketing budget
  • Building a reusable database
  • Greater market awareness generated in the retail industry
  • Direct contact made with influential retail decision makers
  • Well-qualified pipeline of opportunities established for sales follow up
  • New business secured in target accounts
Sian HeaphyDinner date sparks 700% ROI