Power to the Marketers 

Introduction to Agile Marketing

Level up: one day training bootcamp  

Empower your marketers with agile marketing skills

Boost your team’s marketing agility with Bright’s 1 day training bootcamp. Run by our team of accredited B2B agile marketing trainers and practitioners. Quickly empower your team to: 

  • Work smarter – make the most of your people, budget, tools and time 
  • Implement experimentation to drive continual improvement
  • Use data & insights to inform decision making
  • Demonstrate results and ROI at pace
  • Pivot or persevere – easily adapt to market forces

Three steps to quickly learn the fundamentals of agile marketing and how to apply them:

1. Marketing review and use case identification

Understand your business, current ways of working, team strengths and identify a real use case to demonstrate the value of agile marketing.

2. One day training bootcamp

Delivered online or in person, we help up to 8 of your team learn what and how to apply agile marketing skills to your business

3. Supporting playbook

Your agile marketing handbook including templates and how-to’s so your team can continue to go agile and support your use case post bootcamp.

Agile marketing syllabus 

The interactive bootcamp helps you and your team get to grips with agile marketing and how it will apply to your business across five key areas.

Getting agile:

Understanding the agile marketing fundamentals

Agile marketing in action​:

The practical application of agile marketing – sprints, standup, retros and how you can apply them

Customer focused:

Develop your audiences, drive customer centricity and boost engagement

Data and experimentation:

Build an experimentation framework to deliver continuous improvement with test, learn & optimise cycles

Embed agile marketing:

How to adopt agile ways of working and develop a growth mindset to drive sustainable change

Benefits of marketing agility

Demonstrate results and ROI through working in a lean and agile way

Scalable marketingmodel to adapt tomarket change

Independent and cross-functional agileteams, aligned to businessgoals  

Work in ‘test, learn and improve’ sprint cycles to provide fast feedback loops 

Clarity on roles, responsibilities, targeted outcomes, and metrics 

Become more efficient and productive – prioritising what matters

Stay focused and aligned to strong customer focused targets 

Encourage curiosity and experimentation at brand, local and central levels

Reduce risk and control budget – make better decisions and adapt at speed 

Find out more about an agile marketing bootcamp

Yes! I want to know more about how to get started with agile marketing and a tailored training bootcamp to empower my marketers.

Alexandra JefferiesAgile Marketing One Day Bootcamp