Empower your marketers with agile marketing skills
Boost your team’s marketing agility with Bright’s 1 day training bootcamp. Run by our team of accredited B2B agile marketing trainers and practitioners. Quickly empower your team to:
Work smarter – make the most of your people, budget, tools and time
Implement experimentation to drive continual improvement
Use data & insights to inform decision making
Demonstrate results and ROI at pace
Pivot or persevere – easily adapt to market forces
Three steps to quickly learn the fundamentals of agile marketing and how to apply them:
1. Marketing review and use case identification
Understand your business, current ways of working, team strengths and identify a real use case to demonstrate the value of agile marketing.
2. One day training bootcamp
Delivered online or in person, we help up to 8 of your team learn what and how to apply agile marketing skills to your business
3. Supporting playbook
Your agile marketing handbook including templates and how-to’s so your team can continue to go agile and support your use case post bootcamp.
How does the bootcamp work?
We start with a pre-bootcamp preparation workshop to understand more about your business, current ways of working, team strengths and opportunities and barriers to agile marketing adoption. Identifying a pilot project to incorporate into the training and incubate agile marketing in your organisation.
Delivered online or in person, we help your team apply these new skills to your business context so they are excited and ready to implement what they’ve learnt.
Agile marketing syllabus
The interactive bootcamp helps you and your team get to grips with agile marketing and how it will apply to your business across five key areas.
Understanding the agile marketing fundamentals
Agile marketing in action:
The practical application of agile marketing – sprints, standup, retros and how you can apply them
Develop your audiences, drive customer centricity and boost engagement
Data and experimentation:
Build an experimentation framework to deliver continuous improvement with test, learn & optimise cycles
Embed agile marketing:
How to adopt agile ways of working and develop a growth mindset to drive sustainable change
Benefits of the bootcamp
This hands-on and practical approach to agile marketing training will enable you to tailor and embed agile marketing principles quickly into your organisation by:
Increasing collaboration and cross functional teaming
Measuring what matters and informed, data-driven decision making
Better prioritisation, use of tools and time to increase operational efficiency
Optimised marketing campaigns and programmes
A growth culture fuelled by a highly skilled, dynamic and adaptable team
Benefits of marketing agility
Demonstrate results and ROI through working in a lean and agile way
Scalable marketingmodel to adapt tomarket change
Independent and cross-functional agileteams, aligned to businessgoals
Work in ‘test, learn and improve’ sprint cycles to provide fast feedback loops
Clarity on roles, responsibilities, targeted outcomes, and metrics
Become more efficient and productive – prioritising what matters
Stay focused and aligned to strong customer focused targets
Encourage curiosity and experimentation at brand, local and central levels
Reduce risk and control budget – make better decisions and adapt at speed
Find out more about an agile marketing bootcamp
Yes! I want to know more about how to get started with agile marketing and a tailored training bootcamp to empower my marketers.
Alexandra JefferiesAgile Marketing One Day Bootcamp