Elevating Red Badger’s reputation
The key objective was to ensure Red Badger was positioned as a leading technology partner to its client, global brand Fortnum & Mason, and credited as much as possible for its work designing and developing the innovative, new site, in just eight months.
To kick off, Bright conducted an initial information-gathering interview with Red Badger to gain an understanding of the project from their perspective. To understand the customers’ perspective, Bright also interviewed the Customer Experience Director at Fortnum & Mason, who oversaw the web re-development project.
Bright was then drafted a range of content, including a press release, award entries, case study and an event speaking pitch. The award entry for Retail Week’s ‘Technology and eCommerce’ awards was shortlisted in the Best Customer Experience category.