Fast forward to a rebrand with agility and pace
Using a sprint based approach to market research discovery, environmental analysis and proposition messaging development Bright identified a need for a complete rebrand of Service Integrators. We brought the new Unifii brand to life with a fresh, flexible visual identity.
The new visual identity had people at the heart of its design – creating a feeling of inclusiveness and trust. We used agile marketing to weave this into a full new branding positioning, visual identify, messaging framework and tone of voice – testing, learning and improving to create the final brand outputs.
This theme was driven by a proposition workshop that delved into the particulars of the brand. With the voice of stakeholders and market research as the foundation for the workshops we created one unified and modern identity that triggered the right emotional and business response from Unifii’s target audience.