Driving change through an agile approach to employee engagement
BCG came to Bright midway through its 5-year digital transformation programme, initially requiring communications and employee engagement support for the global rollout of its online video conferencing solution.
Ensuring full adoption of new tech
The aim was to ensure employees fully adopted the service, and reliance on a legacy audio only tool was significantly reduced. Over time this engagement developed to include communications support for other technology rollouts including desktop software updates and new laptop devices.
A strategic communications programme needs to sit alongside the digital transformation, designed to engage employees and bring them on the transformation journey from start to end.