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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
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    • Marketing that performs
    • Future fit B2B marketing programme
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Blogs, Marketing Effectiveness, Marketing Strategy
13 Dec 2023

Journey through time: A curated reading list for the retrospective of 2023

We’ve curated a list of unmissable reads and listens that will light up your path to AI enlightenment.

Zoe Merchant
Blogs, Leading Change, Marketing Strategy
07 Dec 2023

AI, RevOps and emotion! A look back at the top B2B marketing trends of 2023

It’s that time of year where we all start to reflect on the trends that have had the biggest impact…

Zoe Merchant
Uncategorized
07 Dec 2023

Marketing Retrospective 2023 Webinar

Discover the key marketing learnings from 2023 and how to implement effective adaptive and agile strategies for a successful 2024.

Zoe Merchant
Marketing Effectiveness
Feature image for blog post on creating inclusive designs
The power of inclusive design, crafting creative experiences for all
20 Oct 2023

The power of inclusive design: Crafting creative experiences for all

Having the most exciting, innovative product or piece of content won't deliver the results you're looking for if it’s not…

Zoe Merchant
Bright events, Bright Webinars, Marketing Effectiveness, Marketing Efficiency, Marketing Strategy
25 Sep 2023

Webinar:AI in marketing: Unpacking the opportunities and challenges

Elevate your marketing strategies and dive into the world of generative AI at our latest Smarter Marketer panel event.

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Strategy
21 Sep 2023

Ignite your knowledge: The ultimate AI adventure begins

We’ve curated a list of unmissable reads and listens that will light up your path to AI enlightenment.

Zoe Merchant
Marketing Effectiveness, Marketing Strategy
15 Sep 2023

Developing a strategy for your website continuous improvement

Understand the benefits of developing a website continuous improvement strategy that is aligned with business goals and helps to get…

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Strategy
18 Aug 2023

The power of an engaged social community

A look at the top five use cases for generative AI CMOs should be considering right now

Zoe Merchant
Agile Marketing In Practice, Blogs
25 Jul 2023

The top five use cases for generative AI for B2B marketing

A look at the top five use cases for generative AI CMOs should be considering right now

Zoe Merchant
Uncategorized
20 Jun 2023

Activating Agile Marketing: Moving Beyond the Buzzword

Learn the secrets behind seamless transitions, cultivating adaptability, and boosting productivity, morale, and engagement in your transformation programmes.

Zoe Merchant
  • Recent Posts

    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
    • Confidence, capability and clarity: building the foundations for AI enabled marketing
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