Turn AI ambition into a scalable marketing capability
Most marketing teams are experimenting with AI, but few have the operating model, governance and capabilities to make it work at scale.
The AI Factory for Marketing shows how leading organisations move from fragmented pilots to a repeatable, high impact AI capability and the AI Readiness Diagnostic helps you understand where your organisation stands today.
What is the AI Factory for Marketing?
The Marketing AI Factory is a structured operating model that turns AI from experimentation into a
scalable, repeatable marketing capability.
Rather than focusing on tools, the model addresses the full system required to make AI work in marketing.
It provides a clear way to:
Prioritise the right AI use cases and build them effectively
Power AI with the right foundations
Embed AI into everyday marketing workflows
Scale safely with governance and oversight
Create consistency efficiency and measurable value
Sustained improvement through our agile training
Practical training programmes that embed agile ways of working and build the capabilities for sustained operational improvement.
Agile marketing bootcamp
Jump-start your operational transformation with hands-on training that introduces agile fundamentals and immediate process improvements.
Format: 1-day intensive
Focus: Quick wins and foundation skills
Team Size: Up to 8 participants
– Agile principles for marketing operations
– Kanban boards and workflow management
– Sprint planning and execution
– Breaking down silos and improving collaboration
– Data-driven decision-making frameworks
ICAgile certified training
Complete 5-module programme that transforms your team’s operational capabilities with globally recognised agile marketing certification.
– Operating model design and implementation
– Change management and adoption strategies
– Technology integration and optimisation
– Cross-functional team leadership
– Continuous improvement frameworks
– Pilot activation and scaling support
Agile marketing leadership
Develop leaders who can design, implement and sustain agile operating models across complex marketing organisations.
– Operating model strategy and design
– Governance frameworks and autonomy
– Leading through transformation
– Building psychological safety
– Performance management in agile environments
Is your marketing organisation built for AI?
AI readiness diagnostic across confidence, capability and clarity.
The AI Readiness Diagnostic gives marketing leaders a quick assessment of how prepared their organisation is to scale AI. You’ll receive a simple readiness profile, placing your organisation into one of four stages:
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
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Always active
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Preferences
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Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
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