Bright events

Blogs, Bright events

18 May 2026

Briefing note: Mandate, intelligence, orchestration

At a recent private dinner we brought together senior B2B marketing leaders discuss the shift from AI experimentation to real…

Zoe Merchant

Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness, Publishing, Media & Events

31 Mar 2026

Webinar – Confidence, capability, clarity: The real foundations of AI adoption

AI isn’t a plug and play tool — it’s a wholesale transformation programme. Yet many enterprises still approach it like a quick fix tech project. Find out more…

Michelle Clerville

Bright events, Engagement, Publishing, Media & Events

10 Dec 2025

Webinar: Reflect Refocus and Win 2026

In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under…

Lydia Kirby

Bright events, Engagement, Publishing, Media & Events

06 Oct 2025

Webinar: From chaos to cadence: managing marketing change that sticks

In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under…

Zoe Merchant

Blogs, Bright events

23 Sep 2025

Briefing note: Doing more with less – Insights from senior B2B marketing leaders 

At a recent private dinner hosted by Bright, leaders from publishing, fintech, tech, events and professional services shared candid perspectives…

Zoe Merchant

Blogs, Bright events, Marketing Effectiveness

27 Aug 2025

Briefing note: Evolving strategies for marketing leadership: Insights from the Bright B2B leaders dinner

This briefing note encapsulates the discussions, offering deeper insights into the challenges faced and the strategic approaches that have proven…

Zoe Merchant

AI, Bright events

21 May 2025

Briefing note: Robot wars, agentic AI and agile marketing: insights from Bright’s Marketing Leaders Dinner 

As B2B marketers, we’re deep into the next phase of AI. The focus has shifted from experimentation to activation –…

Zoe Merchant

Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness

21 Apr 2025

Webinar: From metrics to meaning: Showing the value of brand and demand in B2B

Senior B2B marketers are still stuck trying to prove the value of long-term brand investment. Still battling short-termism. Still explaining…

Zoe Merchant

Bright events, Bright Videos & Podcasts, Bright Webinars, Engagement, Publishing, Media & Events

13 Mar 2025

Webinar: Growing audiences and driving engagement in B2B publishing, media & events.

Calling all marketers in publishing, media and events, this webinar is not to be missed!

Zoe Merchant

Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness, Marketing Efficiency

13 Nov 2024

Webinar: Adapt or fall behind: How Agile Marketing powers marketing operations

Our expert panel explore how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing…

Zoe Merchant