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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
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AI, Blogs, Marketing Effectiveness, Marketing Efficiency
Marketing team collaborating on data-driven strategy and AI governance in a modern office
25 Jun 2026

Why governance and operating models are the missing link in scaling AI in Marketing

Most AI initiatives in marketing fail to scale — not because of the technology, but because the right structures aren’t…

Zoe Merchant
Blogs, Bright Resources, Bright Webinars, Marketing Effectiveness, Marketing Strategy
Team discussing strategy during a collaborative business meeting in a modern office
03 Jun 2026

Confidence, capability and clarity: building the foundations for AI enabled marketing

A practical look at how organisations are turning AI ambition into action by strengthening data, workflows and team capability.

Zoe Merchant
Blogs, Bright events
18 May 2026

Briefing note: Mandate, intelligence, orchestration

At a recent private dinner we brought together senior B2B marketing leaders discuss the shift from AI experimentation to real…

Zoe Merchant
Bright Resources, Marketing Effectiveness
Team collaborating in a digital marketing strategy meeting using devices and data insights
06 May 2026

Ebook: Scaling AI in Marketing – From experimentation to measurable commercial impact

Discover the Marketing AI Factory framework and learn how to embed AI into workflows, improve performance, and scale impact across…

Zoe Merchant
Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness, Publishing, Media & Events
Webinar thumbnail image
31 Mar 2026

Webinar – Confidence, capability, clarity: The real foundations of AI adoption

AI isn’t a plug and play tool — it’s a wholesale transformation programme. Yet many enterprises still approach it like a quick fix tech project. Find out more…

Michelle Clerville
News
Working on business project together.
27 Jan 2026

Bright has joined Talan in the UK to strengthen marketing strategy consulting capabilities

We start the year with some exciting news. Bright Innovation, a leading marketing consultancy has joined Talan in a move…

Zoe Merchant
Agile Marketing In Practice, Blogs
11 Dec 2025

The B2B marketing reset: Reflect, refocus and win in 2026

Marketing teams today face an uncomfortable truth: the pace of change is accelerating, but our ways of working haven’t kept…

Lydia Kirby
Bright events, Engagement, Publishing, Media & Events
10 Dec 2025

Webinar: Reflect Refocus and Win 2026

In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under…

Lydia Kirby
Agile Marketing In Practice, Blogs
04 Nov 2025

From chaos to cadence – Managing marketing change that sticks

Marketing teams today face an uncomfortable truth: the pace of change is accelerating, but our ways of working haven’t kept…

Zoe Merchant
Bright Resources, Marketing Effectiveness
14 Oct 2025

Ebook: The Lean Marketing Reset – a strategic guide to doing more with less

Budgets are tightening. Expectations are rising. The Lean Marketing Reset shows how to deliver more impact with fewer resources.

Zoe Merchant
  • Recent Posts

    • Why governance and operating models are the missing link in scaling AI in Marketing
    • Confidence, capability and clarity: building the foundations for AI enabled marketing
    • Briefing note: Mandate, intelligence, orchestration
    • Ebook: Scaling AI in Marketing – From experimentation to measurable commercial impact
    • Webinar – Confidence, capability, clarity: The real foundations of AI adoption
Previous
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