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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
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Engagement, Marketing Strategy
30 May 2023

Behind the scenes at Cannes Lions: Emerging trends in creative B2B

Zoe Merchant uncovers the trends emerging from the Cannes Lions Festival of Creativity in her prestigious role as a Juror.

Zoe Merchant
Bright Resources, Leading Change
09 May 2023

Ebook: Change enablement: unlock the true potential of your people

Access our change enablement toolkit - the secret weapon that prepares, equips, and supports individuals and teams to successfully adopt…

Alexandra Jefferies
Agile Marketing In Practice, Blogs, Engagement, Marketing Effectiveness
03 May 2023

Amplifying the Customer’s Voice: The Key To Driving Engagement

Unveil the secrets to adopting a customer-centric marketing approach that drives engagement and delivers impressive business outcomes.

Alexandra Jefferies
Uncategorized
28 Apr 2023

Empowering your transformation – importance of change enablement

Learn the secrets behind seamless transitions, cultivating adaptability, and boosting productivity, morale, and engagement in your transformation programmes.

Zoe Merchant
Agile marketing mindset
31 Mar 2023

Why experimentation is crucial in marketing

Hear from our marketing experts on the value of experimentation and how you can make it work for your teams.

Zoe Merchant
Marketing Effectiveness
28 Mar 2023

Embracing Experimentation: Becoming a Marketist

Experimentation serves as a powerful catalyst for marketers to drive growth and business value. But how do you help your…

Alexandra Jefferies
Agile Marketing In Practice, Blogs
22 Mar 2023

Building a strong marketing team

Your teams are one of your biggest assets. But when they aren't functioning properly, they can also become your biggest…

Zoe Merchant
Agile marketing mindset, Bright Toolkit, Bright Webinars
08 Mar 2023

Webinar: When and how to apply design thinking in your marketing

Do your team dwell on failures, focus on what hasn't worked and repeat the same mistakes? Then this panel discussion…

Zoe Merchant
Agile Marketing In Practice, Blogs
22 Feb 2023

How to use design thinking to transform your marketing strategy

Design thinking can be the perfect tool for marketers to get closer to their customers. Find out how

Alexandra Jefferies
Agile Marketing In Practice, Agile Training and Transformation, Blogs
17 Feb 2023

Marketing agility enablement wheel

What makes up marketing agility and how can you make it happen in your organisation?

Zoe Merchant
  • Recent Posts

    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
    • Confidence, capability and clarity: building the foundations for AI enabled marketing
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