LIVE PANEL DISCUSSION: Weds 13th November 2024 – 12.30pm- 1.30pm BST
Marketing operations are the powerhouse behind every successful marketing strategy. Join us for a dynamic panel discussion featuring experts Kirsten Dixon, Marketing Performance Director, EMEA at Informa Markets, and Amanda Green, experienced marketing operations leader.
We’ll explore how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing effectiveness.
We’ll focus on:
- Boosting effectiveness: Real examples of how a test-and-learn mindset drives results
- Agile marketing in action: Quick wins to boost operational flow and remove bottlenecks
- Measure what matters: The key metrics driving high-performance marketing ops
- Culture hacks: Break silos and get your team collaborating and adapting to change
- Future-proof ops: AI, automation, and adopting what’s next in marketing innovation.
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Meet the speakers
Kirsten Dixon
Marketing Performance Director, EMEA at Informa Markets
Kirsten is an experienced Marketing Performance Director, leading the EMEA Marketing team for Informa Markets. She is responsible for driving marketing effectiveness across the company’s diverse portfolio of markets and products.
Amanda Green
Experienced marketing operations leader
Accomplished Operations senior leader with 22 years’ experience working with Sales, Marketing, Customer Success, Finance, legal and IT teams cross Media, SaaS and Event industries.
Zoë Merchant
Managing Director, Bright
Zoë is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability, and pace. After 20 years of delivering B2B marketing strategies. Using agile marketing to test, learn and build on success. Zoë leads the team in delivering results through continual and focused improvements to support clients’ business goals.