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100 days to implement Agile Marketing foundations within Informa PLC’s Pharma Marketing division

Unveil the first 100 days of Informa Pharma's Agile Marketing transformation with Bright. From accelerated event launches to strategic pilot hubs, witness the impact of tailored engagements and deeper customer insights.

Transforming the adoption of new ways of working through change communications

Up-skilling 5,500 employees across 14 time zones in a single day to become more data confident

8,500+ hours of data literacy training across 33 countries in one day. 5,500 team members became a more data confident workforce and obtained their Green Belt certification.

Agile experimentation achieves 1030% increased engagement, 273 leads and 213% ROI

To drive subscriptions for a global B2B digital media company, Bright implemented a 16-week campaign with 23 ad campaigns, each highlighting a unique topic and presented on a gated page to drive subscriptions.

Exceeding ARR £400k targets with agile marketing approach for SaaS business

Breaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway's known and new audience personas.

Securing new pipeline and over £125k investment within 6 weeks for community platform Zapnito

Watch the Video! High impact 6 week agile-lead demand generation campaign was established across the UK, US and Europe with a rapid, iterative approach to optimise key messages and nurture investors towards conversion.

Transforming underperformance by embedding an agile marketing model

Case study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace.

Accelerating GTM plans with agile marketing ways of working

How the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience.

Value proposition development launched within 4 weeks thanks to agile ways of working.

TECHNIA wanted to define, develop and launch a Cloud based Product Lifecycle Management (PLM) application solution within four weeks.

80% of new video tech adoption thanks to agile employee engagement programme

An agile approach to employee engagement communications to support the rollout of new tech and services as part of digital transformation programme.

Agile marketing approach helps to attract 1200 event registrations

Case study exploring how TECHNIA created a virtual event worth attending; their primary goal was to attract over 1,000 attendees to a virtual conference to raise brand awareness and drive sales pipeline...they did better than that!

205 C-suite leaders downloading whitepaper thanks to outsourced marketing support from Bright

How a virtual marketing team supported growth through a scalable and transferable agile marketing model.