Portfolio

Informa market’s first 100 days of agile marketing transformation | The activation, challenges and triumphs of a marketing transformation

Unveil the first 100 days of Informa Pharma's Agile Marketing transformation with Bright. From accelerated event launches to strategic pilot hubs, witness the impact of tailored engagements and deeper customer insights.

Agile experimentation & audience development: Bright’s campaign strategy delivers impressive results for an online publishing company

Breaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway's known and new audience personas.

Agile marketing approach to SaaS success for Reward Gateway

Breaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway's known and new audience personas.

Positioning and re-brand for London City Airport

Bright was challenged to help increase awareness, loyalty, and revenue to compete effectively through their two most prominent marketing elements: website and advertising.

Agile marketing transformation

Case study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace.

Embedding agile marketing

How the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience.

Rapid value proposition development

TECHNIA wanted to define, develop and launch a Cloud based Product Lifecycle Management (PLM) application solution within four weeks.

Virtual event success

Virtual event case study exploring how TECHNIA created a virtual event worth attending; their primary goal was to attract over 1,000 attendees to a virtual conference to raise brand awareness and drive sales pipeline...they did better than that!

Employee engagement drives adoption

An agile approach to employee engagement communications to support the rollout of new tech and services as part of digital transformation programme.

Virtual marketing drives growth

How a virtual marketing team supported growth through a scalable and transferable agile marketing model.

Lead generation for cloud application

TECHNIA successfully validated and launched a hybrid PLM solution to quickly generate valuable sales pipeline within the UK and Nordic markets with its partner Dassault Systemes.