Portfolio

Driving results through strategic brand evolution: CCi’s brand refresh

Bright’s agile marketing methodology and marketing expertise in B2B focused on how to leverage continual improvement through a test and learn approach to maximise marketing ROI and impact. Bright embarked on establishing the foundations that would underpin the future brand positioning and brand strategy.

Embracing marketing agility: ADP’s strategic leap forward with Bright

Bright developed a bespoke agile marketing training and activation programme, tailored to the teams specific requirements and incorporating use cases that the ADP ESI marketing team would use as the pilots to activate the new ways of working and thinking.

Delivering seamless change communications to support Informa’s growth acceleration

When Informa set out to accelerate digitisation as part of its strategic growth plan, and re-platform its media sites, Bright was chosen as the programme’s change communications partner.

Agile marketing training enables 123% revenue increase for Informa Pharma showcase event

Informa Markets undertook a significant agile marketing training programme to upskill their marketing teams with the help of Bright’s certified agile marketing trainers, and achieved outstanding results from their lead pilot programme.

100 days to implement Agile Marketing foundations within Informa PLC’s Pharma Marketing division

Unveil the first 100 days of Informa Pharma's Agile Marketing transformation with Bright. From accelerated event launches to strategic pilot hubs, witness the impact of tailored engagements and deeper customer insights.

Accelerating GTM plans with agile marketing ways of working

How the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience.

Transforming the adoption of new ways of working through change communications

Up-skilling 5,500 employees across 14 time zones in a single day to become more data confident

8,500+ hours of data literacy training across 33 countries in one day. 5,500 team members became a more data confident workforce and obtained their Green Belt certification.

Agile experimentation achieves 1030% increased engagement, 273 leads and 213% ROI

To drive subscriptions for a global B2B digital media company, Bright implemented a 16-week campaign with 23 ad campaigns, each highlighting a unique topic and presented on a gated page to drive subscriptions.

Exceeding ARR £400k targets with agile marketing approach for SaaS business

Breaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway's known and new audience personas.

Securing new pipeline and over £125k investment within 6 weeks for community platform Zapnito

Watch the Video! High impact 6 week agile-lead demand generation campaign was established across the UK, US and Europe with a rapid, iterative approach to optimise key messages and nurture investors towards conversion.

Transforming underperformance by embedding an agile marketing model

Case study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace.