Portfolio View / All Sort DefaultTitleDateComments Order AscendingDescending Category AllAgile MarketingCommunicationsContent and creativeData and researchLead generationPXStrategy Agile marketing transformationCase study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace. Embedding agile marketingHow the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience. Zapnito case studyVideo case study exploring how Zapnito generated over £125,000 in investment in 6 weeks. Virtual event successVirtual event case study exploring how TECHNIA created a virtual event worth attending; their primary goal was to attract over 1,000 attendees to a virtual conference to raise brand awareness and drive sales pipeline...they did better than that! Employee engagement drives adoption An agile approach to employee engagement communications to support the rollout of new tech and services as part of digital transformation programme. Virtual marketing drives growthHow a virtual marketing team supported growth through a scalable and transferable agile marketing model. Rapid value proposition developmentTECHNIA wanted to define, develop and launch a Cloud based Product Lifecycle Management (PLM) application solution within four weeks. Lead generation for cloud applicationTECHNIA successfully validated and launched a hybrid PLM solution to quickly generate valuable sales pipeline within the UK and Nordic markets with its partner Dassault Systemes. Engaging creative commsHow agile marketing helped an innovation consultancy significantly increase its influence, reputation and sales pipeline with a creative communications. Cracking media coverageAn agile approach to communication outreach drives value coverage for Red Badger, enhancing its reputation and delivering leads resulting in new business. Developing a strong brand identityUsing agile marketing to test, learn and iterate to develop a new brand identity and tone of voice for a leading ServiceNow consultancy. Agile marketing drives repositioningHow Mint Digital used agile marketing to understand market perception and create a customer centric repositioning strategy. Portfolio – 4 columns10.02.2014