Meet the Agile Aficionados

Inspiration from the agile aficionados of B2B marketing

Agile Aficionados is a showcase of those who represent the best in B2B marketing – where savvy leaders are driving new ways of working, using data and insight to transform traditional thinking, and pushing the boundaries of tried and tested approaches to increase marketing agility and demonstrate results.

Read Sid's Story

Sid Asokan

Softwire

A CMO who moves at pace

Marketers should anticipate their plan will change

Read Emma's Story

Emma Sinden

Salesforce

Anything is possible with agile

How to get out of the detail and drive transformation

Read Melissa's Story

Melissa Reeve

Agile Marketing Alliance

Breaking marketing conventions

Disrupting tired marketing with versatile people & processes

Read Niall's Story

Niall Sullivan

Senseye

Be responsive to stay ahead

A marketing VP who embraces quality over quantity to drive leads

Read John's Story

John Cass

Agile Marketing Manifesto

Focusing on what’s important

How agile marketing supports better prioritisation and transparency

Coming soon...