How has agile marketing helped you reach your goals?
Agile marketing enables me and my teams to focus on what’s important. When I was a new Director of Marketing, the principles of agile marketing helped me get up to speed with the CEO, helping them to understand what I was focusing on, and where there were gaps in what I needed to understand what needed to be done.
What’s the single most important thing you’ve learnt during your marketing career?
A shared agile mindset provides a level of transparency to all stakeholders involved in the marketing process, and as a result, helps leaders and stakeholders understand what’s happening, what’s possible, and why marketing is where it’s currently running because of that open and transparent effort.