Ready to propel your marketing to the next level with Generative AI?
At Bright, we empower businesses to seamlessly integrate the prowess of GenAI into their marketing strategies. Through agile marketing practices, we ensure a secure and efficient adoption of AI-driven solutions tailored to your needs.
Our expertise lies in identifying high-impact AI tools, executing proof-of-concept campaigns, and guiding you in scaling AI adoption with agility. Partner with us to transform your B2B marketing landscape.
Greater efficiency
AI helps marketing teams work smarter and get more from your marketing resources & budget
Stronger customer relationships
Increased personalisation and better targeting strengthens customer relationships and improves quality of leads
Improved ROI
AI supports full customer lifecycle marketing including optimised content and timing of messaging, as well as improved measurement to capture ROI
Increased creativity
AI enhances creativity with new ideas & tools whatever the channel or medium
AI Activation kit
Download our activation kit for tools and use cases to kick start your AI journey.
Services to accelerate your adoption of AI
Set up your business and team to safely navigate and harness the power of fast evolving marketing AI through the use of Agile methodologies.
AI Adoption strategy
Identify where AI can boost your marketing and how you can gain the most value
AI Activation
Use agile as a framework to activate the adoption of AI in a campaign or project to test and evaluate across real-life scenarios
Metrics and measures
Measure and quantify the efficiency gains from using AI tools to support wider usage and adoption.
Framework for scaling AI
Develop your implementation framework including changes to existing operating model and establish experimentation frameworks to enable teams to autonomously test different AI solutions.
AI Governance
Define policy on usage and establish guardrails. Prepare your approach, manage change and track performance, sustain outcomes
Build the business case
Identify requirements, demonstrate value based on the proof-of-concept campaign and demonstrate the ROI.
There are significant benefits in moving from a traditional way of marketing in a fast-paced digital world to a much more nimble and agile manner.
Marketing effectiveness ideas and insights
