Read more on the do’s and don’ts of SEO.
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Yes, you can write something that will rock your reader’s world, but it’s what you do with your content that really counts:
• How is it distributed? Through which channels, on what devices, and in what form?
• To whom is it delivered?
• Where is it hosted?
• How regularly is it updated?
• Is it consistent?
• Is it relevant?
• Is it current – and how do you plan to keep pace with hot topics?
• What is the overall objective?
• Who is going to follow up – and how?
How you promote your content is truly essential – or your words may fall on deaf ears. If it’s searchable, shareable, and you’re shouting about it, you have a powerful weapon at your disposal.
At Bright Innovation we believe that if you get your content marketing right, it will speak for itself, and help you to build the relationships that will ultimately drive revenue.
If you’d like to talk about the kind of approach that might work for you, contact a member of the Bright team!