Resources

Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness, Marketing Efficiency

13 Nov 2024

Webinar: Adapt or fall behind: How Agile Marketing powers marketing operations

Our expert panel explore how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing…

Zoe Merchant

Bright Resources, Marketing Effectiveness, Marketing Efficiency

03 Sep 2024

Ebook: Maximising marketing impact with Agile Target Operating Models (ATOMs)

Successful marketing operations hinge on creating a solid Target Operating Model (TOM) that aligns day-to-day activities with strategic goals, providing…

Zoe Merchant

Bright events, Bright Webinars, Marketing Effectiveness

16 May 2024

Expert insights: How to boost the effectiveness of your marketing function

Watch on demand a packed 30 minutes where Marketing Transformation Director, Lydia Kirby shares practical insights and advice on game-changing…

Zoe Merchant

Bright events, Bright Webinars, Leading Change, Marketing Effectiveness

16 Apr 2024

Webinar: From strategy to action: Effective and agile communication in leading organisational change

Our panel of communications experts explore the role of agile internal communications in driving successful change within organisations.

Zoe Merchant

Bright Toolkit, Marketing Effectiveness, Marketing Efficiency, Marketing Strategy

10 Apr 2024

Reframe cards: Marketing effectiveness

The cards are designed to infuse creativity and agile thinking into team communication, aiming to drive discussions towards actionable solutions.…

Zoe Merchant

Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness

28 Feb 2024

Webinar: How to maximise your marketing effectiveness

Marketing leaders are faced with an ongoing barrage of challenges from fast-evolving AI to the pressure of achieving better results…

Zoe Merchant

Bright Toolkit, Marketing Effectiveness, Marketing Efficiency, Marketing Strategy

14 Dec 2023

Reframe cards: Compendium – Discover new possibilities

Reframe Cards are designed to bring creativity and agile thinking into your team’s communication. By offering specific prompts, these cards encourage…

Zoe Merchant

Uncategorized

07 Dec 2023

Marketing Retrospective 2023 Webinar

Discover the key marketing learnings from 2023 and how to implement effective adaptive and agile strategies for a successful 2024.

Zoe Merchant

Bright events, Bright Webinars, Marketing Effectiveness, Marketing Efficiency, Marketing Strategy

25 Sep 2023

Webinar:AI in marketing: Unpacking the opportunities and challenges

Elevate your marketing strategies and dive into the world of generative AI at our latest Smarter Marketer panel event.

Zoe Merchant

Uncategorized

20 Jun 2023

Activating Agile Marketing: Moving Beyond the Buzzword

Learn the secrets behind seamless transitions, cultivating adaptability, and boosting productivity, morale, and engagement in your transformation programmes.

Sian Heaphy