Through discovery, environmental analysis and proposition messaging development Bright identified a need for a complete rebrand of Service Integrators. We brought the new Unifii branding to life with a fresh, flexible visual identity, which was adaptable across printed and digital media.
The new visual had people at the heart of its design – creating a feeling of inclusiveness and trust. We wove this into a full new branding positioning, visual identify, messaging framework and tone of voice.
This theme was driven by a proposition workshop that delved into the particulars of the brand. With the voice of stakeholders and market research at the pinnacle of these talks, we created one unified and modern identity that triggered the right emotional and business response from Unifii’s audience.