Building an emotional connection in B2B game plan
Struggling to establish the all-important emotional connection with your B2B customers? Want to differentiate yourself from the competition, or maybe you’re keen to evoke the right decision-making emotion?
Establishing emotional connections are at the very heart of the B2B decision-making process. In fact, around 90% of purchasing decisions are made subconsciously, based on emotion rather than logic, and the solution for B2B marketers is to truly understand the needs of customers and how to meet them.
Download your one-page game plan to help you evoke the right emotions at the right time to during your B2B buyer’s decision-making process.
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