Building an emotional connection in B2B game plan

Struggling to establish the all-important emotional connection with your B2B customers? Want to differentiate yourself from the competition, or maybe you’re keen to evoke the right decision-making emotion? 

Establishing emotional connections are at the very heart of the B2B decision-making process. In fact, around 90% of purchasing decisions are made subconsciously, based on emotion rather than logic, and the solution for B2B marketers is to truly understand the needs of customers and how to meet them.

Download your one-page game plan to help you evoke the right emotions at the right time to during your B2B buyer’s decision-making process.

You can also watch the on-demand bootcamp video here.

Has this piqued your interest in learning more about agile marketing? Check out our resources or sign up for future bootcamp events

Download the game plan

Vanessa WhitesideBuilding an emotional connection in B2B marketing