Data-driven insights are your key to continuous improvement and optimisation. They are fundamental to agile ways of working, giving you the data you need to iterate and optimise your marketing activity and better support your business goals.
According to LinkedIn, only 18% of marketers believe they accurately and successfully measure ROI. So, what are the right metrics to monitor and measure to demonstrate the value of marketing?
In this high-intensity on-demand bootcamp, you will learn:
- The difference between KPIs and metrics
- How to identify and avoid the vanity metrics
- Ways to influence and embed a data-driven attitude into your organisation and teams