Alaina Roberts

Discover new possibilities with Reframe Cards – Make 2024 brighter, one prompt at a time! 

Discover new possibilities with Reframe Cards – Make 2024 brighter, one prompt at a time! 

Download your cards to reframe conversations and spark fresh perspectives. 

The Reframe Cards are designed to bring creativity and agile thinking into your team’s communication. 

By offering specific prompts, these cards encourage team members to share their thoughts, ideas, and opinions more openly, fostering a culture of transparency and collaboration.

Each Reframe Card aims to stimulate problem-solving discussions, driving the team towards actionable, goal-focused solutions.

Reframe your thinking for 2024

Ready to reframe your mindset and your conversations? Download your Reframe Cards today! 

Great to use in team meetings or to kick-start internal workshops, these cards cover the following areas:

 ⭐️ Design thinking – Challenge conventional strategies, embrace a fresh perspective and find innovative solutions to complex problems. 

 ⭐️ Activating agile – Unlock agile methodologies to enable adaptability, perform efficiently and drive a results-focused approach.

 ⭐️ Experimentation Experiment with new ideas and strategies, encouraging a culture of continuous improvement and learning 

 ⭐️ Growth mindset Re-think your current practices, iterate towards exciting outcomes and deliver exceptional results through continuous learning. 

 ⭐️ Change enablement – Say goodbye to outdated approaches and enable your team to embrace change to stay ahead of the competition. 

Alaina RobertsDiscover new possibilities with Reframe Cards – Make 2024 brighter, one prompt at a time! 
read more

Journey through time: A curated reading list for the retrospective of 2023

Journey through time: A curated reading list for the retrospective of 2023

Welcome to a curated collection of thought-provoking reads and podcasts as a retrospective of 2023. Embark on a journey through the realms of AI, agile marketing, design thinking, and growth mindset with our carefully selected recommendations.

AI Insights for content marketers



Activating agile marketing


  • Agile Marketing” by Neil Perkin – Explore adaptive marketing principles and practices, offering guidelines to redesign marketing structures fit for today’s changeable environment.

Design thinking unveiled



Embracing a growth mindset



Dive into these resources to prepare yourself for 2024. Each recommendation is carefully chosen to enhance your understanding and inspire insightful discussions.

Alaina RobertsJourney through time: A curated reading list for the retrospective of 2023
read more

The power of inclusive design: Crafting creative experiences for all

The power of inclusive design: Crafting creative experiences for all

When it comes to engaging with your audience, you could have the most exciting, innovative product or piece of content, but if it’s not accessible then it won’t deliver the results you’re looking for. The concept of accessibility in design has reshaped the way we create products, experiences, websites, apps, and digital platforms, requiring designers to be even more creative in our approach to consider and deliver for all audiences and ultimately leading to increasingly innovative and inclusive design.

Understanding accessibility in design

Good design can connect with people around the world and across different cultures to create equity and accessibility, helping to foster an inclusive and socially responsible community. Embracing accessibility isn’t just a trend, but a commitment to designing with empathy and foresight to have a positive impact on people’s lives. It’s important to not think of accessibility requirements as a restriction, but instead an ignition to creativity, to innovate past basic delivery and offer different design layers.

Accessibility in design is about creating products and services that can be easily accessed, understood, and used by people, regardless of their physical or cognitive abilities. It is a key component of inclusive design, which puts accommodating diverse users’ needs and preferences at the core of a project.

Where to start with inclusive design

When you begin to consider how you can apply inclusive design thinking to your projects, it can be overwhelming to know where to start. The Web Content Accessibility Guidelines (WCAG) are international standards that help creatives develop accessible web content. While guiding structures around design can feel limiting, these guidelines set a platform for diving deeper into the creative process and encourage an innovative approach to deliver for all, not just the majority.

These guidelines are built on four guiding principles that fit under the acronym POUR:

The Inclusive design principles: perceivable, operable, understandable and robust

Example infographic using inclusive design principles

Infographic using inclusive design principles

Creating an accessible design involves incorporating features and considerations that enable people with disabilities to use a product, website, or environment effectively. Here are some essential elements that make the examples below more accessible:

  • Consistent navigation and layout
  • Plain language and easy-to-understand content
  • Contrast and colour choices
  • Readable fonts and typography
  • Digestible content in sufficient time

Promoting inclusive design

So, how can we deliver content and experiences for our audiences across different platforms that are digestible for everyone without sacrificing creativity? We put together some practical tips to help promote inclusive engagement whilst also ensuring creativity.

Test alternatives for visual content

Whether you are producing for a website or another digital product, descriptive alternative text (alt text) for images and graphics allows you to get creative with your visual design, while ensuring users with visual impairments can interpret what you’re communicating. Include descriptive text for the mood, story or artistic intent behind the image, not just the practical explanation, to enhance the experience for everyone.

Business reports and data visualisation

Clear reporting and data presentations are crucial to bringing your audience on your journey and building confidence in your strategic direction. To make these documents accessible, formatting is everything. Accessible PDFs or data tables used alongside visually engaging charts and graphs will give you extra opportunities to represent your data in an effective and creative way, whilst ensuring you’re being inclusive of a broader audience.

Experiential event design

When you think of an event experience, your first considerations are sight and sound. However, by incorporating other sensory elements such as touch, smell or taste into a tactile exhibit, you allow further opportunities for your audience to engage with your brand. You’ll find your full audience benefits from this well-rounded and memorable approach to event design.

Captioning and transcripts for multimedia

Turning on subtitles is becoming more popular across different audiences for TV shows and movies regardless of ability. If your project involves multimedia content like videos or podcasts, tools such as closed captions, transcripts, and audio descriptions help ensure you will reach a wider audience. Within inclusive design, these additions don’t just make your content more accessible for users with hearing or visual impairments, but also open opportunities for creative storytelling through synchronised captions or tailored transcripts that can capture nuances in spoken content. In the same way that a script has stage directions for actors, you can create a more valuable experience for your audience with further direction on how they can interpret the content.

Inclusive design is a journey that not only aligns with our social and ethical responsibility as creatives, but also expands the potential for innovation in design. It means designing with diversity in mind from the very beginning, rather than as an afterthought.

Whether we’re working on web projects, product packaging, or experiential events, inclusive design isn’t about compromise; it’s about expanding our horizons and reimagining the creative process. By thinking inclusively about our diverse user needs and providing alternative ways for people to engage, design can play an important role in making the world a more inclusive place. We encourage you to imagine and innovate without boundaries and explore how you can supercharge your creative design for your entire audience.

Resources/reading list:

Alaina RobertsThe power of inclusive design: Crafting creative experiences for all
read more