Training

Spark success with Bright’s training camp

Boost your results and transform your business with agile marketing training

Spark your future success with our action-based training that will upgrade and accelerate your marketing, drive team collaboration, and align their objectives with your business goals. Let us help you unite teams, ignite transformation, and drive growth.

Our training instills the Bright ways of working from agility, curiosity, empowerment, and spirit. Our tried and tested approaches from our own marketing work to drive lasting change.

Change management

We’ll manage and support your team’s journey towards transformation with better adoption of technology and team collaboration.

Agile skills are scarce 

Our training delivers skills that are hard to acquire in the market, supporting your team’s development and assisting you with talent acquisition and retention.

Weaponise your strategy

Embed an agile culture now to accelerate your digital transformation and set yourself up for accelerated growth.

Are you ready to do marketing the Bright way?

Module overview

Getting agile

The guiding principles of agile marketing, how to get started and how to embrace the test, learn and build principles

Change makers

Securing leadership and stakeholder buy-in, managing change and how to overcome barriers to drive success

Audience development

Managing and converting audiences at each stage of the journey – from prospect, to audience and client marketing

Reducing friction

Optimising and making best use of existing tools and tech effectively to measure and learn from data and insights

Agile marketing in action

How to run projects the agile way. From forming a cross functional team and KPI setting to planning, running short experiment cycles and overcoming barriers at pace

Our training camps are an immersive experience with our energetic marketing practitioners to instil agile ways of working into daily practice. As pioneers in agile marketing, we’ve seen the value in working with the right people. Learn from our team and see real change and impact on your business.

Zoe Merchant, Managing Director, Bright
Lauren HeimsothTraining