Power to the Marketers
Introduction to Agile Marketing
Level up: one day training bootcamp
Empower your marketers with agile marketing skills
Boost your team’s marketing agility with Bright’s 1 day training bootcamp. Run by our team of accredited B2B agile marketing trainers and practitioners. Quickly empower your team to:
- Work smarter – make the most of your people, budget, tools and time
- Implement experimentation to drive continual improvement
- Use data & insights to inform decision making
- Demonstrate results and ROI at pace
- Pivot or persevere – easily adapt to market forces
Three steps to quickly learn the fundamentals of agile marketing and how to apply them:
1. Marketing review and use case identification
Understand your business, current ways of working, team strengths and identify a real use case to demonstrate the value of agile marketing.
2. One day training bootcamp
Delivered online or in person, we help up to 8 of your team learn what and how to apply agile marketing skills to your business
3. Supporting playbook
Your agile marketing handbook including templates and how-to’s so your team can continue to go agile and support your use case post bootcamp.
Agile marketing syllabus
The interactive bootcamp helps you and your team get to grips with agile marketing and how it will apply to your business across five key areas.
Getting agile:
Understanding the agile marketing fundamentals
Agile marketing in action:
The practical application of agile marketing – sprints, standup, retros and how you can apply them
Customer focused:
Develop your audiences, drive customer centricity and boost engagement
Data and experimentation:
Build an experimentation framework to deliver continuous improvement with test, learn & optimise cycles
Embed agile marketing:
How to adopt agile ways of working and develop a growth mindset to drive sustainable change
Benefits of marketing agility
Demonstrate results and ROI through working in a lean and agile way
Scalable marketing model to adapt to market change
Independent and cross-functional agile teams, aligned to business goals
Work in ‘test, learn and improve’ sprint cycles to provide fast feedback loops
Clarity on roles, responsibilities, targeted outcomes, and metrics
Become more efficient and productive – prioritising what matters
Stay focused and aligned to strong customer focused targets
Encourage curiosity and experimentation at brand, local and central levels
Reduce risk and control budget – make better decisions and adapt at speed
Find out more about an agile marketing bootcamp
Yes! I want to know more about how to get started with agile marketing and a tailored training bootcamp to empower my marketers.