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Up-skilling 5,500 employees across 14 time zones in a single day to become more data confident

Up-skilling 5,500 employees across 14 time zones in a single day to become more data confident

5,500 employees trained in a single day – the benefits of an agile approach

Informa is a globally recognised leader in events and digital services, a member of the FTSE 100 which operates in over 30 countries, with more than 11,000 employees. They teamed up with Bright, to launch a ground-breaking educational programme. Our joint mission was to transform Informa’s teams into data-savvy innovators. 

The challenge

Informa is on a journey to transform its business, creating products and services that meet the evolving needs of its customers. A crucial part of this transformation is empowering colleagues with cutting-edge technologies to harness the wealth of data at their disposal.  

Central to this initiative is IIRIS, a formidable platform that provides brands with access to a wealth of audience data. The executive team at Informa recognised the enormous potential of IIRIS and the need to strengthen colleagues’ data skills. To monetise the value of the array of data and tools at colleague’s disposal, we needed to create a focus on analysis, interpretation, and data-driven decision-making, giving the workforce the capabilities to maximise the benefits of the IIRIS platform. 

8,500+ hours of training across 33 countries in one day.

5,500 team members obtained their Green Belt certification.

Over 2,100 individuals proudly shared their certification on social media.

The solution

With the goal of honing data literacy, we initiated the playful yet impactful “Data Driven Journey” in Q4 2022. The objective? To spotlight data and nurture a data confident Informa workforce, fluent in Informa’s “Data, Insight, Action” framework.  

Unveiling this event across 33 countries and 14 time zones was a grand endeavour. Despite global and regional complexities, the Informa team aimed to train 5,000 colleagues worldwide in a single day, marking Informa’s largest one-day internal event.  

The training was gamified using a karate-belt grading system. Starting with the Green Belt level, this ‘dojo’ theme introduced an element of fun, fostering engagement and healthy competition among colleagues.  

The results

The first phase of this initiative was focused on participation and getting as many colleagues as possible Green Belt certified. The Data Driven Journey was the first event of its kind bringing together colleagues from across Informa’s divisions and territories.  

Colleagues from 33 countries took part, with 70% of the target audience learning about the data, insight, action framework. The team provided over 8,500 hours on training on one day alone worldwide. Upon completion of the event, 5,500 colleagues obtained their Green Belt certification.   

A notable ripple effect of the campaign was social sharing. Over 2,100 Informa colleagues showcased their Green Belt certification on social media platforms, amplifying employee engagement and propelling Informa’s reputation for comprehensive training and development.  


Through the collaboration, Informa and Bright have cultivated a reinvigorated, data-savvy workforce, alongside tangible metrics of success. This initiative sets a benchmark in employee engagement and data-driven innovation. 

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Alaina RobertsUp-skilling 5,500 employees across 14 time zones in a single day to become more data confident
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