The first phase of this initiative was focused on participation and getting as many colleagues as possible Green Belt certified. The Data Driven Journey was the first event of its kind bringing together colleagues from across Informa’s divisions and territories.
Colleagues from 33 countries took part, with 70% of the target audience learning about the data, insight, action framework. The team provided over 8,500 hours on training on one day alone worldwide. Upon completion of the event, 5,500 colleagues obtained their Green Belt certification.
A notable ripple effect of the campaign was social sharing. Over 2,100 Informa colleagues showcased their Green Belt certification on social media platforms, amplifying employee engagement and propelling Informa’s reputation for comprehensive training and development.