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Brain food: 5 tips for staying bright

As the most energy-hungry organ in our body, the human brain weighs around 1.5kg but requires 25% of our resting energy expenditure every day – yep, it’s true! Our brain needs fuel to help us juggle and adapt to the new way of life of 2020. But what brain food is best for staying sharp? The temptation to reach for the snack cupboard for a sugar boost before the next meeting (or school task) is one we’ve all felt but it’s not what our brain, or body, truly desires. Check out our top 5 tips on keeping your brain healthy 🧠  and staying bright💡 throughout 2020 and beyond.

1. Oily fish for omega-3

Think salmon, mackerel, sardines, anchovies (did I go too far with the anchovies?). Whether you find them delicious on their own or need to hide them in a fish pie, oily fish should be a regular weekly staple. Filled with omega-3, an essential fatty acid that supports brain function and cellular health, oily fish is our best source of this nutrient. Vegetarians and vegans can still get a good intake through flaxseed, hemp, chia seeds and soybeans.

2. Green veggies for folate and beta carotene

Brain food

“Eat your greens” is a phrase I say all too often but, aside from it being my favourite colour, green vegetables encompass a multitude of vitamins and minerals to support optimal health and brain function. Specifically, their vitamin K, folate and beta carotene content has been linked to slowing cognitive decline – so pack them into your meals daily!

3. Nuts for vitamin E

Brain food

Another food to have shown promising results in regard to brain health – and heart health – are walnuts. Bursting with omega 3 and 6, antioxidants and vitamin E, the often underappreciated walnut supports inflammation and free-radical damage. It’s a great brain-shaped snack – nature’s way of telling us what it’s beneficial for 😉

 

4. Berries for antioxidants

Brain food

It’s that rich, dark colour that berries have that make them so visually appealing 👀 😋  – they’re flavonoids. Responsible not only for the colour of the fruit but for the nutrients and antioxidants that fight free radicals and support brain function. It’s berry season in the UK now, a perfect time to increase our daily portion.

 

5. Water for hydration 

Hydration is key! Our bodies are 60% water, so it isn’t surprising that dehydration is associated with headaches, fatigue, dizziness, brain fog, forgetfulness and generally feeling a bit naff! Adequate hydration helps regulate our body temperature, supports transportation of nutrients to vital organs, and the removal of waste (yep we’re talking number 1 and number 2). The average person should drink around 1.5-2 litres of water a day, throw in a hot summer’s day and some exercise and you’ll need to add at least a litre to that total!

 Get more tips for staying healthy in this stressful time

We hope our guide to brain food and staying bright has provided some inspiration for your weekly shop – and will help you minimise those all too frequent trips to the fridge for those not-so-healthy snacks whilst working from home!

Check out our other recent blogs including Tips for supporting your immune system and The ultimate working-from-home guide.

Natalie BurrowsBrain food: 5 tips for staying bright
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Staying healthy in the wake of Covid-19: Tips for supporting your immune system

As the Coronavirus has now officially been labelled a global pandemic, we remain committed to the health and safety of our team here at Bright and to our community in London. Our thoughts are with all those who have been affected by this outbreak. We are taking the advice from the World Health Organisation seriously, and remind our team and clients to self-isolate if they are experiencing symptoms of Covid-19.

In a crisis such as this, it’s important to focus on staying healthy. The following tips will help you support your immune system — providing the nutrients, vitamins and antioxidants it needs to boost your health.*

Eat the rainbow to increase your nutrient intake and antioxidant status

Your immune system relies on vitamins and minerals to give it the energy and fighting power it needs to tackle foreign pathogens (aka bacteria and viruses). Fruits and vegetables are the most densely packed foods for getting your vitamins and minerals. To ensure you’re getting a good variety, aim to eat a rainbow of colours each day — green broccoli, red pepper, orange carrots, purple aubergine, blue blueberries, white cauliflower. Eating two different pieces of fruit and a minimum of five different vegetables a day will also increase your antioxidants status. Antioxidants are used to mop-up free radicals to protect the cells and tissues throughout our body — think anti-ageing.

Feed your gut’s good bugs with a daily dose of fibre

The bacteria in your gut has a big impact on your immune system, helping develop the cells that fight infection and regulate its actions. In fact, a number of ailments can be connected back to the gut. Your microbiome – the bugs that live in your intestines – need soluble fibre to grow and thrive, but the average intake in the UK is only 17g and the recommended daily amount is 30g minimum — think rolled porridge oats, beans, pulses, fruits, vegetables and wholegrains.

Fibre is also required for healthy bowel movement (yes, we’re talking #2) which is vital for clearing toxins that your body no longer wants or needs. A stagnant bowel increases the likelihood of toxins being reabsorbed into the body, which is something we all want to avoid.

Boost immune support with omega-3 fats

Omega 3 is often lacking in the average western diet but it’s essential to helping the immune system prevent and suppress viral infections – including Coronaviruses. Oily fish such as salmon, mackerel, anchovies, sardines and herring (SMASH) are a great source of omega 3, and three portions a week will give you a good amount. Oily fish also contains vitamin D and zinc which helps the immune system function properly. Chia, flax and hemp oil are great vegetarian sources of omega 3 and mushrooms contain vitamin D, as well as beta-glucans, which support the immune system.

Season with herbs and spices for antiviral power

Have fun with flavours by adding herbs and spices to your meals for their antioxidants and anti-viral powers! Ginger, turmeric, garlic, onions, and horseradish are all good options, as well as cinnamon, ginseng, cayenne pepper and peppermint, or dandelion, mistletoe, liquorice, oregano and basil.

Reduce your stress levels and strengthen your body

The body produces cortisol in a state of stress and although there are a lot of negative connotations around cortisol, it is a vital hormone for memory function, metabolism regulation and to activate our ‘fight and flight’ response in dangerous situations. However, long-term cortisol demand, due to continued stress, does have an inhibitory effect on your immune system, preventing pathogen fighting cells from doing their job. Try meditating, walking in nature or yoga to strengthen your ‘rest and digest’ response.

Intense exercise is also a stressor on the body and will impact your immune system in the short term while you recover. Consider taking it down a notch – daily movement is still beneficial though, so enjoy walking or cycling for a while instead.

Sleep more to improve your health

We all know sleep is important but the majority of us still put it low on the priority list and let other tasks eat into our dreaming hours. Aim for 8-10 hours every night to let your body repair itself and prepare for another day. The immune system needs those hours to release infection-fighting antibodies and cells while we sleep — these are reduced during periods of insufficient sleep. To improve sleep hygiene, try going to bed and waking up the same time each day — our bodies love routine! Also, be sure to turn off the laptops, mobiles, TV’s and bright lights at least one hour before bed. Instead, enjoy a good book, meditate or take a bath with Epsom salts to wind down and help your body relax and prepare for sleep.

With extreme disruption across global markets from Brexit, Black Monday and the Covid-19 crisis, marketers who find new ways of working with agility and pace are more likely to thrive and survive during such uncertainty. Sign-up for our webinar: Explore the future of B2B marketing trends: agile marketing survey findings and QA to learn more.

Corona virus advice

*People who are immunocompromised or elderly are at a higher risk. Following this advice does not guarantee reduced risk of infection or recovery aid from Covid-19.

Natalie BurrowsStaying healthy in the wake of Covid-19: Tips for supporting your immune system
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2020 B2B marketing: 5 trends to watch

Ensuring a bright 2020 by keeping pace with market change

If you’re active in B2B marketing, you know that change in the tech and consulting industry is nothing new – and nothing to fear. Within the past decade, we’ve seen digital disruption and transformation drive market change in service and product delivery and impacting how we go to market and reach our target audiences effectively.

In B2B marketing, we’ve dramatically changed how we plan, manage and run campaigns – whether it’s putting data insights to work by injecting agility or using personalisation to keep up with shifting markets. The rise of digitally native audiences has also forced B2B marketing to move much of its activity online.

Now, as we enter a bright new decade, we’re about to see even more changes – our ways of working need to evolve to maintain pace and engagement, and use data and insights effectively to build relationships and convert the right people at the right time.  To help you prepare, we’ve gathered the top five trends in B2B marketing this year.

1.    Agile marketing will take charge

Centred around collective, cross-functional and collaborative working in which projects are completed in short periods called sprints, agile marketing lays the foundation for continually testing and iterating your marketing ideas – proving what works and what doesn’t to ensure better marketing results, business outcomes and overall ROI.

But agile working isn’t just about process and technology – there are cultural considerations to bring your organisation along on the journey. McKinsey research found that companies who adopt agile ways of working simultaneously achieve greater customer centricity, faster time to market, higher revenue growth, lower costs, and a more engaged workforce. Learn more about B2B agile marketing.

Why it will matter in 2020

B2B marketers are under more pressure than ever to demonstrate results from marketing investment, and this is expected to drive a rise in agile marketing adoption in 2020. Firms will need to understand and apply new ways of working to align and meet business goals whilst keeping up with ever-changing markets. Agile marketing brings the best of entrepreneurial thinking, start up ways of working and allows enterprises to innovate at scale.

If you aren’t already, this is your chance to really understand your buyer journey and make sure your marketing is driving revenue at every stage of the client lifecycle. By becoming more agile in your approach, you’ll take advantage of the latest trends and market changes to place your customer at the centre of your business.

2.    Partner experience comes of age

Partner experience (PX) has long been a neglected area of marketing. If you want to continue to grow and maximise every revenue opportunity available, then looking at your channel strategy is crucial. The key is to treat your partners as a proper audience – understand their user journey and what they need at every stage.

With an enablement perspective, you can exploit new market opportunities and unlock revenue through your channel. Injecting agility into PX is a great way to start small, such as a partner accelerator or incubator for select partners to supercharge their sales and marketing efforts; or territory specific partner acquisition campaigns to onboard more partners where you need them most. You can test, learn and build on success to create a solid and scalable PX experience.

Why it will matter in 2020

Forester predicts that marketing decision makers will rank improving partner experience on par with improving customer experience in 2020, and both will rise to more than 50%. That’s a significant shift that matches the speed of change we’re seeing in the tech industry. Injecting agility is critical if organisations are going to keep up with competition and build more channel share.

Give your partners the experience they need to support and sell more of your tech and services, and don’t be afraid to stand out and make better use of video, immersive and social prospecting to accelerate traction within and for your channel.

3.    Personalisation at the heart of B2B

Personalisation has been a marketing buzzword for years and the concept of creating personas to form better buyer journeys shouldn’t be new to you. However, we’re about to see increased personalisation in B2B, specifically with a fresh look at how we’re maintaining continuous communication and opening up meaningful dialogue with our key audiences and clients.

Why it will matter in 2020

Gartner research shows that organisations that have fully invested in all types of personalisation will outsell companies that have not by 20% in 2020.  B2B marketers need to step back and think about how they can become more relevant to their key audiences to drive engagement and build relationships for the long term. This must be approached strategically with a willingness to rapidly test and learn in order to be credible and authentic.

Often, marketing can be heavy handed – rushing in with a sales message on a first communication (no one likes a pushy first date!). By using data and insight about the organisational state and target audience, you will be able to craft and deliver relevant, timely and engaging comms. Don’t rush building a credible relationship – be authentic. Senior decision makers have no interest in continuing dialogue with shouty, salesy firms that don’t effectively demonstrate that they have something of value to offer in exchange for their attention.

4.    Predictive analytics will become a key driver to success

One way to support your personalisation techniques is with better data insights from predictive analytics. Predictive analytics is the concept of using your data insights to measure marketing activities, identify trends and predict opportunities to create unique, tailored experiences across each stage of your client buyer journey and throughout their client lifecycle.

You probably have data sat within your existing systems and tools that isn’t being effectively used to identify intent and accelerate your buyer journey. Gartner predicts that profitability will replace customer experience as the CMO’s No. 1 strategic priority in 2022. Using data and insight to make strategic decisions and to drive agility and pace in your go to market strategies will be key to understanding marketing performance and contribution to business goals and profitability.

Why it will matter in 2020

Forrester says that 89% of marketers will use more predictive analytics in 2020. To keep up with the competition, the best thing you can do this year is to make your marketing more data driven.

Evaluate how you’re obtaining, measuring and analysing your data and most importantly, if you’re making the most of your data insights. Then, adopt an AI and predictive analytic tool to deliver insight that will support driving marketing effectiveness and align with business goals to demonstrate success at a business contribution level through marketing performance.

5.    Automation and integration will start to drive autonomous marketing

Automation tools help marketers schedule and publish content, manage teams and analyse data from multiple sources in one, centralised place. With the proliferation of marketing tools, more streamlined integration will enable better insight and allow marketers to focus on maximising the client experience at every stage of the buyer journey.

Manual tasks are starting to become more easily automated, giving you more time to devote to value-adding activities, such as writing longer-form content and offering greater customisation of your services. Find out more about B2B marketing automation.

Why it will matter in 2020

Evaluating and integrating your existing toolset will create quick wins and allow automation to run sequences autonomously to improve conversion rates and engagement with your key audiences. And, automation isn’t just for external marketing – internal comms will benefit from applying the tools, tactics and automation internally to drive and measure employee engagement.

Marketers need to adopt new ways of working to make the most of your marketing technology. With an agile approach, you’ll zoom in on areas of underperformance to drive improvements, and overperformance to understand and repurpose successful automation into other areas of activity.

In summary

2020 will be the year for progressive transformation within B2B marketing. Traditional marketing just won’t make the cut going forward. By understanding how best to adopt agile marketing as a new way of working, streamlining processes and combining the right tools and tech, you’ll be able to adapt and drive change whilst putting your data insights to work to build stronger, clearer marketing strategies for an ever-evolving market.

Want to understand how to get started with agile marketing and transformation? Get in touch with our marketing experts.

 

Zoe Merchant2020 B2B marketing: 5 trends to watch
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Marketing isn’t just for Christmas

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Whilst ’tis the season for brands to splash the cash on fancy holiday-themed adverts, we take this time to look at what you could and should be doing with your marketing over this festive season

 

1. Little things can tug a lot of heart strings

Phil Beastall – a ‘frustrated filmmaker’– reportedly spent just £50 creating the perfect Christmas film as a reminder to viewers that we are not defined by our careers and materialism, but that family comes first.

2. Video seems to be pulling some strings too!

71% of B2B marketers report that video converts better than other content types, with product video continuing to be the most commonly produced video for marketing and sales teams.

3. The Christmas party shouldn’t be the only event in your diary

The longer your sales cycle, the more important events are at building awareness, trust, preference and pipeline. What events have you got in the diary for 2019? If the answer is none, it’s time you put your new diary to good use.

4. You should be sending more than just Christmas cards

Recent DMA research showed that 57% of people open addressed mail when it first arrives, with 20.8% opening mail within a 28-day period. This means you have 28 days of your content living within a household, compared to a couple of moments in an inbox. Is it time you revisited the post office?

5. Don’t just recycle your wrapping paper!

If you can take anything from the fancy holiday-themed TV adverts, it’s to follow in Coca Cola’s snow dusted footsteps and recycle your content. If it’s good, there’s no point in reinventing the wheel. Just make sure you are updating any content that is time sensitive, so it doesn’t feel dated when seen by your audience.

6. Humour isn’t just for making Santa’s belly laugh like a bowl full of Jelly

Yes, you’re talking to business decision makers. And yes, you really want to make the right first impression. But humour is something unique to humans, and since humans are the people you are selling to, it can cut through all the noise whilst making your point in a way that connects with people so they listen. You don’t need to be a rip-roaring comedian to be successful at B2B marketing, but it does pay to step slightly out of your comfort zone and show your brand’s personality.

7. More marketing for your buck

Over the festive period, it’s no secret that business owners’ priorities shift from growth to retention. This usually means less competition in the B2B marketplace which broadly speaking means less expense when bidding for advertising services such as Google AdWords, Bing Ads, PPC and LinkedIn marketing. Whilst most decision makers will be preoccupied with Christmas antics and not looking to covert immediately, maintaining an active presence in the commercial space is fundamental to your marketing efforts over the coming year. If you’re keen to learn how you can develop your pipeline, build reputation and brand this Christmas period, this eBook is for you.

8. Stay social in between work socials

Social media channels are an invaluable tool for the modern B2B company, and whilst the extended Christmas break, awkward staff parties and questionable secret Santa unwrapping can take attentions away from updating social channels, ‘going dark’ on social for extended periods of time can have a negative impact on your audience. Use platforms such as hootsuite to plan some form of social presence whilst your team are sleeping off the mince pies!

9. Grab yourself a sherry

And last but certainly not least, take Christmas to reset those batteries and refresh your thinking. Sometimes it takes a two-week winter break and a few cheeky sherries to take an invaluable step back from a project you’ve spent months working so closely on. Coming back in the New Year with a fresh pair of eyes gives you the chance to evaluate your campaign objectively and ensure you’re still aiming for the right stars, and not just following three wise men on a starry night.

Have a bright Christmas  

Lydia KirbyMarketing isn’t just for Christmas
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