‘What is agile marketing?’ I hear you ask…
We take a look a modern marketing skills and explain why 75% of marketers adopted agility this year to help them respond faster and adapt at pace.
As digital marketing grows and marketing technology develops, there’s often a desire or even a pressure for marketing to be more ‘agile’; faster and more responsive. But how exactly to achieve this agility remains a mystery for many marketing teams.
Join us on Tuesday 16th November at 14:30 GMT as Bright’s Founder, Zoe Merchant, and Director, Sian Heaphy cut the techno-waffle and breakdown the fundamentals of the methodology, what it means to you, and how to put agile marketing into action!
- What it means to be an agile marketer
- Why it’s beneficial to you and your organisation
- How you can begin to market with more agility
Source: Bright 2021 Power of resilience report