Targeting financial services
Game plan
Four key steps to consider when targeting FS
When you’re selling a product or a service to Financial Services, you want to be at the top of your target audience’s mind. But no matter how awesome your offering might be – if your marketing isn’t opening doorsthen your pipeline will suffer.
Get ready to reboot your marketing efforts withthis one-page game plan covering the four key steps to take when targeting Financial Services.
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Agile marketing speakers
Lydia Kirby, Client Delivery Director
Lydia is well versed at navigating round common marketing mistakes and has led multiple projects on data quality and value-propositions ready for go-to-market campaigns. She will bring her knowledge on the importance that should be placed on the who, what and how when marketing to FS.
Natalie Burrows, Senior Marketing Manager
Nat has almost 10 years’ experience in the world of FinTech, marketing to global Financial Services throughout her career and avoiding the common pitfalls. In this session, Nat will share her experience on how to put core practises in place for long term FS success.