Agile marketing bootcamp: how to create a cast iron marketing business case

Show me the money!

How to create cast iron marketing business case  

Friday 26th March, 14:30 GMT

With tight budgets and competing priorities, smart marketers know how to quantify the value of their plans and calculate ROI to secure senior buy in and investment through crafting a compelling business case. 

This practical session is for marketers who need to make a case to leadership for marketing investment and want to understand: 

  • Why business case is important to secure funding 
  • Key components of your marketing business case 
  • Considerations when developing your business case 
Curious if agile marketing will help you keep up? Check out our resources or sign up for future bootcamp events.  

Agile marketing speakers

Zoe MerchantFounder of Bright  

Zoe is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability and pace. In this session, Zoe will bring her in-depth knowledge and experience of building a business case in B2B marketing. 

Sian Heaphy, Director


Sian works on many business cases both for our clients to help them identify the value within their plans and present this to their leadership team. In this bootcamp, she’ll be providing a deep dive into the components behind a powerful business case and what you should consider. 

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Alexandra JefferiesAgile marketing bootcamp: how to create a cast iron marketing business case