The Power of Resilience
B2B Marketing Trends for 2021
Thursday 4th March, 14:30 GMT
B2B marketers have toughed it out throughout the ongoing pandemic disruption. Now we’re seeing them emerge stronger than ever, harnessing agility and showing true grit in the face of uncertainty.
So, how did they do it? What did they learn from the unexpected challenges of 2020, and how can we apply those lessons to our own marketing today?
Over 150 experienced marketers answered our survey call. Using their brilliant insight, we’ve pulled together the top 5 trends that reveal a new, energised approach to building resilience. Stay on top of these trends to stay sharp, strong and ready for anything in the 2020s.
Agile marketing speakers
Zoe Merchant, Founder of Bright
Zoe is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability and pace. Zoe will bring her in-depth knowledge and experience of B2B marketing, as well as how to embed an interactive, data-driven approach with agile marketing.
Martha Orgles, Marketing Manager
Martha is the marketing manager at Bright. Whilst B2B marketing is her main focus, she also has a background in quantitative and qualitative research and analysis – which has been put to good use working on Bright’s annual report on the future of B2B marketing.
Charlotte Fellows, Creative Content Manager
Charlotte is our Creative Content Manager at Bright. She’s been working closely on the survey and report to produce the findings, and will bring her insight on one of the five key trends – how to make the most of your content during a pandemic and why content continues to reign supreme in 2021.