Get more from your marketing partner
Thursday 11th March, 14:30 GMT
Our recent survey revealed B2B marketers main challenge during the pandemic has been a lack of resource to achieve their objectives and adapt at pace. A marketing partner will make a huge difference when it comes to supporting you to achieve your goals and deliver maximum value from your budget. That is – if you get the right one.
It’s important to find a partner that’s the right technical, commercial and cultural fit for you. So, what should you be looking for when you’re choosing a marketing partner? And once you’ve chosen your partner, how do you prep and manage them so you can get the most out of the partnership?
To help us answer these questions, we’re bringing in the expert – Andy Bargery from Agency Squared – for this 30-minute, high-energy bootcamp.
Get to grips with:
- The process for identifying, shortlisting and hiring the perfect marketing agency or consultancy
- A checklist of dos and don’ts you need to follow when choosing a marketing partner
- How best to prep and manage your agency / consultancy as a partner to optimise the results
Bring yourself and your team up to speed on how to find the best consultancy or agency for you.
Piqued your interest in learning more? Check out our one-page game plans or sign up for future bootcamp events.
Agile marketing speakers
Andy Bargery, Founder and Chief Advisor
Andy is the Founder and Chief Advisor at Agency Squared – a company on a mission to create marketing partnerships that deliver impact. He brings over 20 years of industry experience to assist brand side professionals in finding and recruiting agencies. Andy guides agency teams on how to run better businesses and knows the ingredients of a good marketing partnership. Recently he’s helped brands such as The Wine Society, Syngenta, Mack Books Exhibitions (part of Reed) and Huntingdonshire District Council to appoint their perfect agency.
Lydia Kirby, Client Delivery Director
Lydia works closely with Bright’s global client base on a wide variety of marketing projects. In this session, Lydia will bring her expertise on how best to prep your marketing partner – from a marketing partners perspective. She has, after all, onboarded so many of our great clients.