Agile marketing tools and resources

We love to learn, so we’ve brought together all of our great agile marketing resources. Dip into our latest infographic, dive into our videos and level up with our ebooks, research and reports.

Report: Recharge. Refresh. Reignite.

3rd state of the market report, Bright have surveyed and analysed the market to understand the business landscape marketers face, and how agile marketing and transformation can guide us in 2022.

ebook: Marketing as an accelerator

Exclusive insights from industry commentators on how marketing investment helps businesses build pipeline, reputation and brand, and ultimately achieve sustainable growth and the best valuation at the point of exit.

Podcast: The power of Agile marketing at OpenFin

Agile Marketing commentator John Case in discussion with leading VP & Head of marketing Mitra Roknabadi on the power of greater marketing agility for fintech OpenFin.

Gameplans: Agile marketing cheatsheets

Designed to build resilience and deliver game-changing marketing at pace. Our one-page game plans are your quick reference tool to inject agility, increase ROI and transform your ways of working.

ebook: Communicating in times of uncertainty

Businesses need an effective communication strategy now more than ever. Find out how best to tackle change & internal communication strategy during times of disruption.

ebook: Minimum Viable Marketing

Marketing is poised to reap the rewards of agile ways of working. How does B2B marketing become leaner and reduce waste in terms of time, money, and resources? Read on to understand how agile marketing can positively impact your bottom line.

ebook: The Power of Resilience

2nd state of the marketing survey report, over 150 B2B marketers have spoken. Find out how marketers thrived in times of uncertainty during the 2020 pandemic.

Podcast: The power of marketing agility to scale virtual events

A podcast hosted by agile marketing expert John Cass, taking a deeper dive into what it means to practice agile marketing with leading CMO of TECHNIA, Ghassan Sultan and how he empowered his global marketing team with greater agility.

Video: What is Agile Marketing?

This is the era of agile marketing. The ascendancy of experimentation and strategic thinking. The reign of data-driven insights. But what does that mean for B2B marketing? Check out our 90 second video to find out in a flash!

Infographic: Website optimisation know-how

Quick wins you can make to your website to optimise it, improve UX and engage more of your audience to generate new leads.

Infographic: Traditional vs agile marketing

A quick comparison of traditional and agile ways of working for B2B marketing.

Podcast: Agile marketing with Bright MD, Zoe Merchant

Gain insight into the world of agile marketing, where we use data to test, learn, iterate and refine in an ongoing, process of working towards great marketing success.

Report: The Future of B2B marketing in 2020

First state of the market report, we asked 100 marketing leaders what the critical success factors will be and the role marketing agility plays for those who are the most resilient.

Video: Introducing agile marketing hubs

Agile marketing hubs are cross functional teams that enable us to transfer agile marketing know-how to your organisation. Find out how they work and what benefits you can expect.

Sian HeaphyAgile marketing resources