B2B Marketing Report 2022
We asked the big questions about the challenges and opportunities that marketers have faced throughout 2021, and you answered. Our smart team at Bright have analysed the responses from the survey to understand the business landscape that marketers face, and how agile marketing and transformation can guide us into 2022.
Three key insights emerged from Bright’s annual marketing survey results:
- Powering up MarTech - Harnessing the potential of technology to optimise your marketing
- Saturated digital landscape - Cutting through the digital noise to resonate with your customer
- Skills scarcity - Developing the skills to keep pace with transformation
Our services
On the back-foot when it comes to demonstrating results and performance? We’ll give you a leg-up through embedding new agile ways of working.
Strategy & Planning
We help you identify the best opportunities for growth and develop a tailored plan to achieve your goals.
Campaigns
Generate demand, enable your sales team, deliver higher quality leads and accelerated pipeline with measurable, customer-centric agile campaigns.
Communication
Cut through the noise with impactful messaging and communications that engages your internal and external audiences.
Data and research
We use data-driven insights to help you make informed decisions and optimise your activity for maximum impact.
Brand and positioning
Define a consistent brand image, tone of voice and messaging that clearly demonstrates your value to entice and retain clients.
Content and creative
Content and creatives that standout to engage and connect with your target audiences wherever they are in the buyer journey.
Let’s start driving your success
Get in touch with us today to find out how we can accelerate your success and grow your business.