Creating useful, high–quality user personas can be time consuming, expensive and, if we’re honest, a bit of a pain. You may find yourself cutting corners just to get it done, but this in turn leads to a flawed understanding of your audience that just won’t cut the mustard.
The knock-on to this, of course, is a poorly designed buyer journey that fails to generate content or comms that ignite interest, create excitement or instil brand loyalty. Ultimately, you’ve left your customers without a compelling reason to use or buy your product or service.
So, let’s turn it around. Download your one-page game plan to transform your personas and buyer journey into content-building, lead-generating machines for your B2B marketing.
Understand how to:
- How to best start personas and journey development
- Tips for mapping out your work in helpful visualisations
- Ways to make the most of your personas and buyer journey
- Why you need to validate your learnings with agile marketing
Has this piqued your interest in learning more about agile marketing? Check out our resources or sign up for future bootcamp events.