Informa market’s first 100 days of agile marketing transformation | The activation, challenges and triumphs of a marketing transformationUnveil the first 100 days of Informa Pharma's Agile Marketing transformation with Bright. From accelerated event launches to strategic pilot hubs, witness the impact of tailored engagements and deeper customer insights. Agile experimentation & audience development: Bright’s campaign strategy delivers impressive results for an online publishing companyBreaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway's known and new audience personas. Agile marketing approach to SaaS success for Reward GatewayBreaking away from the traditional campaign format and experimenting with social media platforms, tone of voice, content, and incentives to understand how to reach and connect with Reward Gateway's known and new audience personas. Positioning and re-brand for London City AirportBright was challenged to help increase awareness, loyalty, and revenue to compete effectively through their two most prominent marketing elements: website and advertising. Agile marketing transformationCase study exploring an agile marketing transformation including the cultural change, embedding new ways of working and optimising tools and martech to drive results, at pace. Embedding agile marketingHow the BMA used agile marketing to rapidly define, validate and launch a new proposition with an unexplored target audience. Rapid value proposition developmentTECHNIA wanted to define, develop and launch a Cloud based Product Lifecycle Management (PLM) application solution within four weeks. Virtual event successVirtual event case study exploring how TECHNIA created a virtual event worth attending; their primary goal was to attract over 1,000 attendees to a virtual conference to raise brand awareness and drive sales pipeline...they did better than that! Employee engagement drives adoption An agile approach to employee engagement communications to support the rollout of new tech and services as part of digital transformation programme. Virtual marketing drives growthHow a virtual marketing team supported growth through a scalable and transferable agile marketing model. Lead generation for cloud applicationTECHNIA successfully validated and launched a hybrid PLM solution to quickly generate valuable sales pipeline within the UK and Nordic markets with its partner Dassault Systemes. Zapnito case studyVideo case study exploring how Zapnito generated over £125,000 in investment in 6 weeks. Engaging creative commsHow agile marketing helped an innovation consultancy significantly increase its influence, reputation and sales pipeline with a creative communications. Cracking media coverageAn agile approach to communication outreach drives value coverage for Red Badger, enhancing its reputation and delivering leads resulting in new business. Developing a strong brand identityUsing agile marketing to test, learn and iterate to develop a new brand identity and tone of voice for a leading ServiceNow consultancy. Agile marketing drives repositioningHow Mint Digital used agile marketing to understand market perception and create a customer centric repositioning strategy. Increasing sales pipeline by 40%Increasing brand awareness, partner engagement and pipeline for Oracle Managed services provider. Employee engagement successSupporting digital transformation and change by increasing adoption of digital collaboration technologies. Rebranding for logistics consultancyUsing agile marketing to create a dynamic new brand for a logistics and supply chain consultancy. Increasing leads by 800%How an agile marketing transformation built an in-house marketing team that significantly increased leads and built a brand ripe for acquistion. Dinner date sparks 700% ROIHow i-movo used agile marketing to put on an leadership dinner bringing together senior retailers for lively debate and discussions that achieved 700% ROI! Partnership fuels growthHow an agile approach to partner marketing delivered joint campaigns achieving 200% ROI and cemented MavenWire as a go to Oracle SCM partner. Portfolio – masonry10.02.2014
