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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
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Agile Marketing In Practice, Blogs, Marketing Effectiveness
21 Nov 2024

The big 6: How agile marketing drives operational success

In our recent panel discussion with marketing ops experts, we focused on how agile marketing is transforming marketing operations. We’ve…

Zoe Merchant
Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness, Marketing Efficiency
13 Nov 2024

Webinar: Adapt or fall behind: How Agile Marketing powers marketing operations

Our expert panel explore how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing…

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Efficiency
05 Nov 2024

Adapt or fall behind: How Agile Marketing powers marketing operations – Reading list

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you boost the effectiveness of the…

Zoe Merchant
Marketing Effectiveness
15 Oct 2024

Key takeaways from the Marketing Leadership Dinner: AI Activation in B2B Marketing

The Bright B2B Marketing Leaders Dinner served as a platform for senior marketing professionals to explore AI adoption in complex…

Zoe Merchant
Agile Marketing In Practice, Marketing Effectiveness
08 Oct 2024

5 common barriers to adopting agile marketing … and how to overcome them

Adopting agile marketing can revolutionise your team's efficiency and creativity, but the road to getting there isn't always smooth. Many…

Zoe Merchant
Agile Marketing In Practice, Blogs, Marketing Effectiveness
25 Sep 2024

A/B testing: An agile marketing approach to B2B marketing optimisation

At Bright, we believe the key to success lies in continuous improvement and data-driven decision-making. That's where A/B testing comes in – the best…

Zoe Merchant
Bright Resources, Marketing Effectiveness, Marketing Efficiency
03 Sep 2024

Ebook: Maximising marketing impact with Agile Target Operating Models (ATOMs)

Successful marketing operations hinge on creating a solid Target Operating Model (TOM) that aligns day-to-day activities with strategic goals, providing…

Zoe Merchant
Agile Marketing In Practice, Agile Training and Transformation, Bright Toolkit
14 Aug 2024

Infographic: Building high performing B2B teams: Powered by agile marketing

We’ve created an exclusive checklist packed with industry insights and practical advice on how to build a high performing B2B…

Zoe Merchant
Agile Marketing In Practice, Blogs, Fintech, Marketing Efficiency, Marketing metrics
01 Aug 2024

FinTech marketing challenges – insights from industry roundtable

Insights into the key challenges FinTech marketers are facing right now.  

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Efficiency, Marketing metrics, Marketing Strategy
22 Jul 2024

Communicating marketing value to the C-Suite: A strategic and agile approach for B2B Marketers

Securing investment from the C-suite hinges on effectively communicating the value of marketing efforts. Senior marketers in mid to large…

Zoe Merchant
  • Recent Posts

    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
    • Confidence, capability and clarity: building the foundations for AI enabled marketing
    • Briefing note: Mandate, intelligence, orchestration
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