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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
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    • Events & Publishing
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Uncategorized
08 May 2024

Optimising B2B brand marketing with the Balanced Scorecard

According to a study by BCG*, 99% of B2B marketers agree that trust in their brand is essential. Yet of…

Zoe Merchant
Blogs, Leading Change
25 Apr 2024

Effective and agile communication in leading organisational change – Reading list

We’ve curated a list of unmissable reads and listens that will light up your path to AI enlightenment.

Zoe Merchant
Bright events, Bright Webinars, Leading Change, Marketing Effectiveness
16 Apr 2024

Webinar: From strategy to action: Effective and agile communication in leading organisational change

Our panel of communications experts explore the role of agile internal communications in driving successful change within organisations.

Zoe Merchant
Agile Marketing In Practice, Blogs, Leading Change, Marketing Effectiveness
16 Apr 2024

Why agile communication is your secret weapon for driving business change

In today's dynamic business landscape, the ability to adapt and evolve is paramount. This agility extends far beyond product development…

Natalie Cannatella
Bright Toolkit, Marketing Effectiveness, Marketing Efficiency, Marketing Strategy
10 Apr 2024

Reframe cards: Marketing effectiveness

The cards are designed to infuse creativity and agile thinking into team communication, aiming to drive discussions towards actionable solutions.…

Zoe Merchant
Agile Marketing In Practice, Leading Change, Marketing Effectiveness
09 Apr 2024

Is RevOps B2B marketers next big move?

Agile marketing, the foundation of Bright’s ethos to help marketers demonstrate value through delivering great work; champions adaptability, customer centricity,…

Zoe Merchant
Agile Marketing In Practice, Blogs, Marketing Effectiveness
26 Mar 2024

The interplay of key components in B2B Agile Marketing

Let’s dive into the nitty-gritty, the bread and butter of agile marketing: epics, user stories, tasks, and deliverables. These aren't…

Zoe Merchant
Marketing Effectiveness, News
14 Mar 2024

Streamlining B2B Marketing Effectiveness: A guide for senior marketers

Staying ahead in the fast-paced world of B2B marketing means being agile and focused. To help you manage the ongoing…

Zoe Merchant
Bright Toolkit
12 Mar 2024

Reading list: Maximising marketing effectiveness

We’ve curated a list of unmissable reads and listens that will light up your path to AI enlightenment.

Zoe Merchant
Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness
28 Feb 2024

Webinar: How to maximise your marketing effectiveness

Marketing leaders are faced with an ongoing barrage of challenges from fast-evolving AI to the pressure of achieving better results…

Zoe Merchant
  • Recent Posts

    • Webinar – Confidence, capability, clarity: The real foundations of AI adoption
    • Bright has joined Talan in the UK to strengthen marketing strategy consulting capabilities
    • The B2B marketing reset: Reflect, refocus and win in 2026
    • Webinar: Reflect Refocus and Win 2026
    • From chaos to cadence – Managing marketing change that sticks
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