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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
    • Awards
    • Team
    • Events & Podcasts
  • Bright Ideas
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Leading Change
06 Feb 2017

Why effective communication is vital In any change programme

Wether your company is embarking on a digital transformation programme or change of strategy, effective communication is key.

Alexandra Jefferies
Marketing Effectiveness
05 Jan 2017

Three ways to promote your B2B business on LinkedIn

What it the best way to promote your B2B business on LinkedIn? Here are 4 top tips for promoting your…

Zoe Merchant
Marketing Effectiveness
11 May 2016

With social media, let’s take over the world

Social media is a great ecosystem to tell your story. How can B2B marketers connect with clients on a deeper…

Zoe Merchant
Blogs, Marketing metrics
22 Sep 2015

3 key google analytics tips to impress your boss

In this blog, I will take you through the 3 best analytics tips I've been given to track website performance…

Zoe Merchant
Blogs, Marketing Strategy
20 Jul 2015

To or through Partner Marketing – What’s the difference?

Jacqui Sasserath, founder of Channeliser, describes how to make the most effective use of partner marketing to get the most…

Zoe Merchant
Agile Marketing In Practice, Blogs
07 Jul 2015

Let’s talk about inspiring leadership

Julie Provino, founder of VeryHR, shares with us her view on leadership and what traits define an inspiring leadership style.

Zoe Merchant
Blogs, Marketing Effectiveness
26 Jun 2015

How’s your digital health?

This digital audit outline helps you assess the health of your current online strategy. It provides you with a quick…

Zoe Merchant
Blogs, Marketing Effectiveness
26 May 2015

Media outreach to support your marketing goals

PR or media outreach is now more integrated & at Bright we see it as an intrinsic part of what…

Zoe Merchant
Agile Marketing In Practice, Blogs
15 Mar 2015

Talent marketing – A new approach for modern tech businesses

For tech companies, the ability to hire top tech talent is having a huge impact on their success how do…

Zoe Merchant
Marketing Strategy
12 Feb 2015

LinkedIn a key part of every B2B marketing strategy

How to incorporate LinkedIn into your B2B marketing strategy to generate leads and build your brand to support your business…

Zoe Merchant
  • Recent Posts

    • Webinar – AI is forcing marketing to rethink its operating model
    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
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