Recruiters have long been talking about active and passive candidates, and developing strategies for attracting the latter, who are ever-elusive and hard to reach.
However, traditional recruitment, by its nature, is reactive and recruitment companies see little benefit in spending the time establishing and nurturing active networks of passive candidates. Instead they use tools like LinkedIn to proactively search for them.
Following the traditional approach means companies must start from scratch every time they need to hire. For modern tech companies this means a lot of needless waste. This is why companies must adopt an alternative, long-term strategy for talent acquisition and retention.
Now for the controversial part… For a long-term and successful talent acquisition and retention plan, companies should forget about measuring short term results. They should instead concentrate on adding value to their community by doing a great job of marketing their brand.
Ironically, not focusing on results can deliver the great results.