Bright
  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
    • Awards
    • Team
    • Events & Podcasts
  • Bright Ideas
    • Marketing agility assessment
    • B2B marketing guides
  • Contact
  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
    • Awards
    • Team
    • Events & Podcasts
  • Bright Ideas
    • Marketing agility assessment
    • B2B marketing guides
  • Contact
Marketing Effectiveness
06 Dec 2018

Marketing isn’t just for Christmas

If your Christmas marketing budget is smaller than John Lewis', here's what you could and should be doing over the…

Zoe Merchant
Agile Marketing In Practice
30 Nov 2018

Agile marketing in the B2B space

How does b2B agile marketing use a test, learn and improve approach to maximise the impact of your data, content…

Zoe Merchant
Agile Marketing In Practice
15 Nov 2018

The era of agile marketing

Agile marketing a new way of thinking and working combining rapid time to market with continual improvement to create the…

Zoe Merchant
Blogs, Marketing Effectiveness
22 Oct 2018

5 Reasons why agile marketing is key to your exit strategy

In today’s fast moving world, where the latest trends in technology are transforming everyday lives for both consumers and businesses,…

Zoe Merchant
Blogs, Leading Change
09 Oct 2018

Communicating during tough times

How can agile communications support employees, communicate the business vision and handle crisis communications at pace, during tough times?

Alexandra Jefferies
Blogs, Marketing Effectiveness
02 Oct 2018

4 marketing activities for companies looking to grow or sell

How does agile marketing bolster business growth – making you more attractive to clients and potential acquirers to secure your…

Zoe Merchant
Blogs, Marketing Strategy
02 Oct 2018

4 ways agile marketing accelerates company growth

How does agile marketing accelerate business growth? From lead generation through to brand building to creat a more attractive package…

Zoe Merchant
Marketing Effectiveness
27 Oct 2017

Five key branding considerations to ensure M&A success

We’ve identified five brand considerations that a business should develop in order for the best change of achieving M&A success…

Zoe Merchant
Marketing Effectiveness, News
27 Apr 2017

8 Tips for creating (lots of) great content

Content is the cornerstone of any successful marketing campaign or program. Here are 8 tips on how do you create…

Zoe Merchant
Marketing Effectiveness
27 Mar 2017

Assemble your communication to succeed

Assembling and communicating as a community is vital not only to a primary school on the North Downs, but also…

Alexandra Jefferies
  • Recent Posts

    • Webinar – AI is forcing marketing to rethink its operating model
    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
Previous
Next
  • Contact

    • 77 Gracechurch Street
      London
      EC3V 0AS

    • hello@brightinnovation.co.uk
  • Our Services

    • Marketing that performs
    • Leaner Operations
    • Connected Strategy
  • Our Industries

    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Links

    • Bright Ideas
    • Our work
    • Events & Podcasts
    • Privacy policy

Be Bright. Marketing done better.

©2026 Bright Innovation Partnership Ltd. is registered in England & Wales with company no. 08354722
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}