Bright
  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
    • Awards
    • Team
    • Events & Podcasts
  • Bright Ideas
    • Marketing agility assessment
    • B2B marketing guides
  • Contact
  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
    • Awards
    • Team
    • Events & Podcasts
  • Bright Ideas
    • Marketing agility assessment
    • B2B marketing guides
  • Contact
Leading Change
06 Jul 2019

Getting your team on-board with digital change

Nowadays, internal and change comms are fast becoming crucial tools. Especially when communicating and managing digital change within a business.
Alexandra Jefferies
Agile Marketing In Practice
29 May 2019

A value case for agile marketing

Agile marketing is a common sense, pragmatic way of taking marketing ideas and validating them to maximise effectiveness by building…
Zoe Merchant
Blogs, Marketing Effectiveness
22 May 2019

8 tips for growing your email sign-ups

We’ve put together our top tips all businesses can implement to increase their database with engaged and quality contacts.
Zoe Merchant
Agile Marketing In Practice
30 Mar 2019

Website redesign using agile marketing

An early exploration of how to use agile marketing to redesign a website using an minimum viable site approach to…
Zoe Merchant
Blogs, Leading Change
14 Mar 2019

Transformative communications

Communication plays a vital role in engaging employees around large-scale business change. How can better, more agile communication support transformation?
Alexandra Jefferies
Blogs, Marketing Effectiveness
01 Mar 2019

The Power of Storytelling

Storytelling. It’s an art and a powerful business tactic. This blog explores why your brand story is fundamental to driving…
Alexandra Jefferies
Blogs, Marketing Effectiveness
13 Feb 2019

3 ways that Marketing Automation can help your B2B marketing activity

Here are three ways you can use marketing automation to improve your B2B marketing activity.
Zoe Merchant
Blogs, Marketing Efficiency
20 Dec 2018

In-house vs marketing agency or consultancy

To compete in today’s market businesses need to be more adaptable than ever. But, is it better to have an…
Zoe Merchant
Blogs, Marketing metrics
18 Dec 2018

Data…Data everywhere. What’s the right way to approach your reporting?

Marketers have a substantial amount of data to analyse and provide insight, but how best to use it to improve…
Zoe Merchant
Blogs, Leading Change
14 Dec 2018

Smoothing the change curve

How does agile communication best support change and create alignment across the business so employees play their part in any…
Alexandra Jefferies

  • Recent Posts

    • Webinar – AI is forcing marketing to rethink its operating model
    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
Previous
Next

  • Contact

    • 77 Gracechurch Street
      London
      EC3V 0AS

    • hello@brightinnovation.co.uk

  • Our Services

    • Marketing that performs
    • Leaner Operations
    • Connected Strategy

  • Our Industries

    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services

  • Links

    • Bright Ideas
    • Our work
    • Events & Podcasts
    • Privacy policy

Be Bright. Marketing done better.

©2026 Bright Innovation Partnership Ltd. is registered in England & Wales with company no. 08354722
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}